Drunk Driving Ads

Allow Life to Thrive, Don't Drink and Drive Drunk driving has been an issue ever since alcohol and automobiles were first introduced. Now days anti drunk driving committees do whatever they possibly can to reduce the number of drunk drivers on the road. One way is print ads. These two featured photographs (Figure 1 and Figure 2) above are both anti drunk driving print ads that work in similar but different ways to convey the message that driving drunk is dangerous. These print ads use elements of subject matter, framing, focus, and story telling to reiterate their underlying message against drunk driving. When analyzing these two anti drunk driving ads, one thing to pay attention to is the subject matter in the setting. In both of the print

In figure 1 the subject being addressed is that the actual drunk driver of the vehicle is the one in harm, which is illustrated by a parking spot on the sidewalk with tree in the middle of it. This abnormal and dangerous looking parking spot shows that drunk drivers are prone to driving off the road and harming themselves. In figure 2 the subject matter switches to other people who are being harmed by drunk drivers rather than the drunk drivers themselves. The subject of this ad is made clear by the text on the ad saying, “EVERY 48 SECONDS, A DRUNK DRIVER MAKES ANOTHER PERSON ELIGIBLE TO PARK HERE” followed by a handicapped symbol. Even though both ads use different subjects, the message that drunk driving is dangerous is being illustrated in both of

In figure 1 the text in front of the abnormal sidewalk parking space says, “RESERVED FOR DRUNK DRIVERS”. This text puts the abnormal dangerous looking parking space into context by indirectly telling a story. The story to be imagined is that driving while drunk is dangerous and will lead to a bad outcome, such as driving your car into a tree off the side of the road. This story appeals to the viewers’ logic in order to further persuade them not to drink and drive. In figure 2 the text says, “EVERY 48 SECONDS, A DRUNK DRIVER MAKES ANOTHER PERSON ELIGIBLE TO PARK HERE’’. This text puts the big handicap symbol in the parking lot into context by telling its story. The story appeals to the viewers’ emotions by explaining that every forty eight seconds a drunk driver ruins somebody else's life by crashing into them and causing them to be disabled. By placing these words on the ads it puts the photos into context, which tells a story to inform the viewer of the dangers of driving