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Cosmopolitanism Research Paper

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‘cosmopolitanization means internal globalization, globalization from within the national societies’ . That is, cosmopolitanization brings forth the plurarilization of borders of the nations and the culture, whereby the simple fact that two individuals live in the same state does not necessarily mean the same social values , behavior ,attitude and preference bind them, that they possess the same ‘life-world’. On the contrary, people from within the same state or boundaries can possess markedly different ‘life-worlds’ and be closer to or farther from people who live outside the borders of the state they live in. It is basically upon an individual 's orientation not boundary orientation. Cosmopolitanization leads to propose an ideal type of a cosmopolitan society – a society, defined by the processes of cosmopolitanization as well as by its own reflexive cosmopolitanism, and ‘a society in which cosmopolitan values rate more highly than national …show more content…

Domestic product quality (DPQ) is the independent variable. Foreign product purchase behavior (FPPB) is the dependent variable. HYPOTHESES AND MEASUREMENT Ho1 : There is no significant relationship between Cosmopolitanism and Foreign product purchase behavior. Ho2 : There is no significant relationship between Domestic Product Quality and Foreign product purchase behavior . Ho3 : There is no significant relationship between Cosmopolitanism and Domestic product quality. Cosmopolitanism CP (adapted from Rawwas et al. 1996) study by Oilver Parts and Irena Vida Likert-scale from 5 – absolutely agree to 1 absolutely disagree Foreign Product Purchase Behavior FPPB (adapted from EIER 2009) study by Oliver Parts and Irena Vida Semantic differential scale Domestic Product Quality PQ (adapted from Klein et al. 1998) study by Oliver Parts and Irena Vida Semantic differential scale Product category - apparels and footwear Reason for selecting these two categories is a common knowledge about these products among the consumers and greater ease of shopping

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