Well for starters it's an honor to work at one of the top fast food restaurants in the industry. With people who I enjoy working with and mangers who appreciate you and everything that you do. I enjoy working at Chick-Fil A and how much respect you gain for yourself and the store people look up to CFA customers and that's pleasure being told that. I enjoy working everyday and with my team. We get the pleasure of serving customers who enjoy us as a team and our food.
Business Policies, also known as Strategic management, requires students to write a report on a company of our choice. This is a capstone course, and therefore, this paper will demonstrate the culmination of every business class we have taken in our college careers at Bloomsburg University. The company our group has chosen to research is Chipotle Mexican Grill, Inc. The topics that will be explored in the introduction are what Chipotle is, information about the company, its vision and mission, the company's major products/services, the company’s past year performance, and the strategic management issues the company faces.
Meanwhile, Apple tends to keep new hires out of the loop on new developments to ensure that there are no leaks to the public. As mentioned earlier, Chick-fil-A and Apple are both profitable companies selling entirely distinct products. With any successful business, there will be factors set in place to promote excellence and to continue dominance of the market. In this case, Chick-fil-A and Apple follow a strategic process to make sure they have the best employees.
The food industry has always been and will be a competitive market for businesses to work in. There are four types of restaurants that Chipotle must notice as competition in their market. There are fast service restaurants such as Taco Bell relying on fast service and cheap prices as their main advantage. Casual dining chains are the next form of competition, giving customers the option of having table service at a higher price. In every area Chipotle operates, there are also locally owned restaurants that supply a more personal and long lasting relationship with their customers.
As we known, the firm's resources include tangible resources and intangible resources. Intangible resources is more difficult to be imitated by competitors than tangible resources. Therefore, the intangible resources are more valuable and can bring a relatively permanent competitive advantage to the firm(HIH, 2015). Chipotle's overall organizational resources is good. As its mission said, food with integrity.
Both McDonalds and Chipotle provide fast food services. However, while they share some similarities in terms of belonging to the food industry, utilizing the concept of time to woo their customers, and emphasize on healthy alternatives, the two differ in their business practices and model, types of food that they offer, the efficiency, and extent that they have managed to influence and shape the perception of the consumers. Both McDonalds and Chipotle are restaurant chains that aim to provide fast food services to individuals on the go and highly emphasize timeliness of service as its major selling point. Besides both restaurants being in the food industry, the two restaurants emphasize the speed of their services as a selling point. As a quick service restaurant, McDonalds aims at reducing the time that its customers take before they are served.
Chipotle is in the fast casual industry where competition is extremely intense since there are so many different dining options. An industry like fast casual restaurants has a very high growth rate therefore there is not just one company that has the market cornered. What sets the restaurants apart is not cost but product differentiation; they position themselves in the market with their slogan of Food with Integrity. Since restaurants in the fast casual industry are priced fairly in the same range Chipotle uses different product features to set themselves apart from the others (parature.com). The first value driver in Chipotle’s differentiation strategy is the product quality; they utilize local farmers who are conscience of the environment.
As CEO of the McDonalds Corporation improving the quality and efficiency of a fast food restaurant would start with providing customers with efficient and flexible service that can easily adapt to social and economic changes. In these days and times customers are more demanding and selective about the services they receive. Therefore, delivering customers with high quality and efficient services are important. Operations can be improved by coming up with a strategic plan to improve inventory system to reduce food service cost through better menu management along with understanding the needs and attitudes of customers. It is also important to stay current with technological and marketing innovations to provide customers with high quality services.
After implementing more such strategy and increasing their customer base they can approach companies for funding for an aggressive marketing to compete with big giants like
However if you think about it, this is what the company's ultimate goal is, to sell their product, advertise and obtain life long customers. We
D. Produce Department 1. One strategy Winco uses to give the illusion the vegetables are fresh is adding a small sprinkler system to the display. Occasionally it turns on making the vegetables wet giving them the fresh picked look. E. Marketing Strategies – Point of Sale Display 1. The display I first noticed was for Chips Ahoy brand cookies.
Competition exists in most industries, and it is considerably fierce in the restaurant business. This is especially true for the focus of this paper, Panera Bread, and the specific restaurant market it operates within, “Fast Casual”. According to the balance, Fast Casual offers the ease and convenience of fast food but with a more inviting sit-down atmosphere. As evidenced by Panera’s explosive growth since its inception, their execution has helped define the Fast-Casual concept.
Exxon Mobil and KFC have effectively employed these strategies
Both divisions create value through providing high quality products that
The Ivey Business journal addresses values in greater detail. The article included that “Values influence behavior because people seek more of what they value. If they can get more net value by behaving in certain ways, they will. Values therefore can be seen as the guideposts for
