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Celebrity Culture's Influence On Politics

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In this essay, the impacts of celebrity culture upon political communication will be discussed, particularly what celebrity culture is and how Barack Obama the celebrity president used this and new media (web 2.0) to influence public opinion and win the 2008 United States Presidential elections. And how his successful campaigning made him a celebrity because of the extensive publicity event, that was the campaign. Also how celebrities affect public opinion, and how they are used in political communications through their endorsements. And the way celebrity culture, popular culture and public relations has changed how politicians act and changed the way campaigns are conducted. Due to new media (web 2.0), popular culture and public relations, …show more content…

Because of new media, social networking, politicians have had to use these new ways of communicating and techniques of branding, personalization, performance and public relations to be ‘known’ to the younger generation; whom get their information largely from Social media platforms and Satire TV. Politicians need to carefully construct a desirable image for them to be favored by the public. And by publicizing their activities and policy agendas politicians are in a sense making their motives for running for electoral office more transparent (John Street 2003). These new contemporary politicians have to create a personal brand, be charismatic, relatable, etc. Social media platforms have made it possible for the Politician to communicate with the public and the public to be able to have instant access to them and their activities. Through advertising, marketization, and spin politicians construct their personalized image (Franklin …show more content…

Ex-President Obama was successful in becoming a politician celebrity, and a public figure- with his many endeavors as mentioned above. He has been largely successful in his communication effort because he used the new media, and the ‘trends’ of popular culture to connect to the younger generation, and the different groups by shaping his persona into a highly desirable presidential candidate whom was able to then connect better to the public. Because he was Harvard educated he could connect with the white, blue collars and because of his upbringing as a mixed race with an african father whom was alcoholic and left his family at a young age and a white middle class working mother whom died of cancer, and the fact that he was a scholarship student and that he was able to beat the odds and come out on top, his photogenic family, his smart sophisticated supportive wife, his chicago accent. His life story, upbringing, ethnicity, education, his persona and charisma connected him to the public; and the use of ‘social’ media and various channels of communicating to the public and the connections that were made depending on different causes that communities felt strongly about were the reasons for Barack

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His story was used as a form of inspiration to inspire the citizens pride and emotion for their country by using terms like “magical land” and “beacon of hope”. When it came to ethos Obama was very confident with the topics he was speaking of. He also shared his knowledge and seemed to have done his research on the topic. Lastly his passion, for creating a better society was passed on the public so seamlessly. Pathos was a proof that was apparent throughout and he truly connected with the audience.

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Today’s world is dominated by the media. The younger generation has been constantly bombarded with different information, whether it be true or false. One of the main contributors to this are Celebrities. Celebrities should not be permitted to use their public platform to make political statements for the following reasons. Celebrities are out of touch with reality.

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On 20th January 2009, Barack Obama took office as the 44th president of the United States of America, becoming the first African American President in the history of the United States of America, a country where just fifty years ago he would not have been allowed to vote because of his skin colour (Alexander, 2009 p.5). Barack Obama was a popular presidential candidate and according to Corey (2009) “Almost 67 million people had voted for Barack Obama, including some voters that had never voted before, resulting in the most votes a president had ever received so far” (p.40). When Barack Obama wont the election in November 2008, his supporters believed that there would be change and that years of war, global warming, economic difficulties and

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In the 2008 election Obama received a high number of votes and high voter turnout rate. He secured his position as the 44th president of the United States. Barack Obama made history in 2008 by becoming the first African American president. Many people were for sure that would put an end to long-term history of racism in this country.

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In order to attain this goal, Obama attempted to speak to every demographic, “It’s the answer spoken by young and old, rich and poor, Democrat and Republican, black, white, Latino, Asian, Native American, gay, straight, disabled and not disabled.” This connected him with not just one person, but the entire country. Although, Obama stood as a candidate, he portrayed himself and the citizens as “one people” that “will begin the next chapter in America’s story.” Consequently, this depicted the nation; a nation that will make change united and not

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Due to the technology development, most of individuals are focusing on using social network technologies to communicate with each other in nowadays society. For most celebrities also will using social media to notice their information or communicate with their ‘imagined audience’. In this essay, it will distinguish with two politicians twitter language, which is Prime Minister Malcom Turnbull and Opposition Leader Bill Shorten. This essay will analyze and evaluate how do these leaders using evaluative language to position themselves and in relation to their particular ‘imagined audience’. And it will explore with concept of imagined audience, context collapse and ambient affiliation.

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Barack Obama’s win for President in 2009 was a historical moment for the United States. His inaugural speech was much anticipated, because this was going to set the tone for his presidency. His speech told the American people that improving the economy is one of his priorities, but there were also other areas he would like to improve like healthcare and the education system. This was a speech that was meant to persuade the American public to take action for them to rise as a nation again, and for them to put their trust into him. His message addressed a couple of specific points like his gratefulness to the American people, the different crises America is facing, how America will overcome these crises, replying to his cynics, addressing the world, and then he reminded America again to be brave like they’ve always been to overcome the hard times (5 Speechwriting Lessons from Obama's Inaugural Speech, (n.d.).

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