As we have learned in this class, to maintain a growing corporation, you need strong succession plans for every faucet of your organization. Proper management and key role models are necessary to obtain future growth and sustainability of your brand. This should include innovation, expansion of product lines with huge marketing campaigns, followed by always knowing your customer base and their needs and wants. While always maintaining a balanced budget.
To stay ahead of competition, innovation must stay a priority. The next strategical step of management should be to invest in the employee culture and ethical Human Resources environment. Not having one of these two areas managed properly your organization could become nonexistent. Customer needs should to be trust of the product, and your staff should be able to trust the management. Knowing the culture and HR issues within your management and teams, should be cultivated daily. Because of my 3-year tenure at Epson America, I have chosen to write this final paper about our President and CEO, Keith Kratzberg. Keith oversees sales and marketing, distribution, product development
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It is now time for him to lead Epson America into the next generation. Epson America is owned by Seiko Epson Corporation which manufactures communications equipment, electronic devices, and precision products. The Company’s products include printers, scanners, liquid crystal projectors, semiconductors, quartz devices, and watches. Mr. Kratzberg’s communication is changing, there has been conflict resolution within his reign. Teams and organization is key in Epson America’s current success. They utilize the six-sigma approach for several processes and procedures. Only the future knows what is in store for Epson brands and the future of their staff and