Fed Up compares awareness of the true causes of obesity to the decade's long campaign informing the public about the danger of smoking cigarettes, emphasizes the causes and complications of obesity within in the United States, shows evidence demonstrating the massive amounts of sugar in processed foods as a disregarded source of the growing matter, and points to the monetized persuasive influence of large processed food companies in blocking attempts to impose policies to address the issue.
Initial dietary guidelines issued by the Government of the United States three decades ago ignored the position of dietary sugar in increasing risks of obesity, diabetes, and associated lifestyle consequences, mainly those in children. Since these guidelines
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According to Fed Up, collaboration between the food industry, Congress and the U.S. Department of Agriculture has led to fierce opposition to regulation, government subsidies to farmers for their corn, which is turned into high fructose corn syrup, unhealthy school lunch programs, eighty percent have deals with large soft drink companies, and relentless advertising campaigns directed towards children.
Supported by statements from former President Bill Clinton, Senator Tom Harkin, author Michael Pollan, and several medical researchers, the film cites statistics showing that eighty percent of the approximately six hundred thousand products sold in supermarkets and convenience stores have added sugar. Since the late 1970s, Americans have doubled their daily consumption of sugar so now, one in five face obesity.
Using charts and graphs, Fed Up also shows that the amount of sugar the industry has added to food in order to rectify the unattractive taste of low-fat products, has contributed to the increase in Type II diabetes so much, by the year 2050, it is predicted one out of three Americans will be