Example Of Ethos Pathos Logos

After researching three different guiding companies, I have accumulated a great sum of data for all. The three said companies are Alpine Ascents, Adventure Consultants, and Mountain Madness. Each company has set background history, costs, and even requirements for their potential climbers to recognize. All of which are shown through the rhetorical appeals such as ethos, logos, and pathos. For instance, Alpine Ascents uses ethos by stating their special awards they have received. In 2006, they were given a Mount Rainer Award for excellent “Safety records, environmental leadership, quality of services, and for the experience and qualifications” of their guiding staff (Alpine Ascents). Which shows how they have a lot of credibility from others.

Ethos is shown by their statement, “We are IFMGA qualified” (Adventure Consultants). This shows how they were credible to others as well as to themselves. Next, logos is shown, because their “Expeditions are supported by professional administration and organization and restricted to small groups to ensure each expedition runs smoothly” (Adventure Consultants). Their reasoning and logistics of the safe adventure shows how confident they are in their traveling. Adventure Consultants uses pathos by showing images and statements made dispatchers on their team. One reported, “To our expedition members, it was a pleasure and I wish you well on your future adventures be it ocean based, paragliding, in the mountains or other theatres of life” (Adventure Consultants). This reveals the emotion brought forth by the guiding team, because of their care and concern towards

We used the rhetorical strategies throughout our project like the other companies did as well. Ethos is shown in ours by the credibility we have from National Geographic Magazine as one the safest guiding companies. Next, we use logos by the facts we state such as we have the highest success rate in the nation. We also use pathos by proving a personal testimony made by one of our said clients. The said client states how we never left him behind even when he was injured and that he could not be more grateful for us. Our group wanted to make our company, Wolfe Wanderers, as realistic as we could to others. And in order to do that we did have to include a lot of information and tie it back to the