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Explain Reasons Why Changes Occur Within The Business Environment

204 Words1 Pages
There are a number of reasons why change occurs within the business environment, there are a number of external pressures which result in both reactive an proactive changes; reactive is when an external pressure results in a change and proactive is when internal demands result in changes within the organisation.

An example of a reactive change is due to change in politics this can be changes in legislation or even policies, such as changes to data capture. Whereas a proactive change could be marketing strategies, such as advertising the brand online or sending additional mailings out to customers.

The majority of change within a business environment are reactive changes and are usually the result of customer demand and feedback, for example
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