Many small business owners are sitting on the social media sidelines, asking themselves questions:
• Do I really need a Facebook fan page?
• Isn’t Facebook and Twitter just a bunch of people wasting their time?
• Is any social media worth the effort for business?
• Who really visits all this social media stuff anyway?
• Who has time for Facebook?
These questions can go on and on, until your head is spinning as a business owner. It turns into paralysis by analysis. Yet, these are all valid questions for a small business owner.
The bottom line question can be summed up as…what’s in it for me? And the bottom line solution for you is….more sales!
Social Media = Increased Sales
Plain and simple. Social media exposure will lead to more sales for your business. If you have a presence on social media for your small business venture, you have the potential to reach a wider customer base and gain more sales.
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Beyond increased sales, let’s look at what a Facebook fan page can do for your small business:
Reason #1 to Use Facebook Fan Pages – Credibility
Facebook has the broadest base of users among age groups. You have teenagers and grandparents and everyone in between, all using Facebook.
Once the Facebook users see that you have a fan page, you will gain instant credibility among them, whether you are a small local restaurant or a local artist. That fan page tells the Facebook world that you are a professional and serious business owner.
Don’t hesitate. If you own a small business, jump into the social media world with both feet.
Reason #2 to Use Facebook Fan Pages – Customer Engagement
Once you build up a fan following to your page, you will have a direct line to your customers, your target audience. Once you establish that direct line, you can begin to build up engagement with that core