With a rapid development of the new technologies the possibility to receive a certain type of information has become faster and more available for people. By means of the Internet, one of the most essential innovation in communication technologies of 20th century, people can remain informed about all vital worldwide news without a need for waiting the following issue of a newspaper. Although print journalism seems to be no longer valued as much as before, this project considers the prospects for journalism in print form to stay one of the leading sources of information. Besides such fields as economy, politics and culture, people are interested in sports. Previously, before the invention of the Internet, people could get the most recent …show more content…
Over the last few years such phenomena as digital radio and television, online newspapers and magazines, YouTube, Facebook, Twitter, blogs and the Internet in general have become an essential ingredient of people's lifestyle. Moreover, Andrews (2013) states that for many people in current digital era and especially for the younger generation online platforms are the leading and the most reliable sources for any kind of information. Nevertheless, this trend has both positive and negative sides towards print sports media. First of all, it is unfair to underestimate the influence of online media, since this platform brings the opportunity for both journalists and sports fans to be closer to sportsmen and get the information from them directly. As cited in Billings (2011), social media “give the athletes the capability to break their own stories”, what was unavailable in the past. This interactive communication is a unique possibly for the audience to a part of the sports world, what seems to be essential for them. Moreover, for sports journalists it can be a vital source of information which they might use for the further research in print. On the other hand, since the modern devises give the opportunity for everyone to be a part of media, for example, to write stories in blogs and to comment other statements, it inevitably brings much lie and unverified information online. Furthermore, in order to satisfy the audience expectancy, such as immediacy and conservancy, online sources are likely to sacrifice the quality of the content and the exactness of the information in reports. Therefore, print sports journalism has time as an advantage to provide more reliable