Introduction: Finer Counterfeits? (Brusseau, 2012, 9.6 Case Studies) In business, one of the core values is to "build a better mousetrap" (quote ascribed to Ralph Waldo Emerson). (Quoteinvestigator.com, 2018) Fans and patrons of Finer Bags would say they are doing just that. According to US Law, it is illegal to make and sell counterfeit handbags (Spooner, 2018). The significant question here is, "Are these counterfeits or knockoffs?"
A Corporate Culture of Honesty? Finer Bags advertising indicates how they intend to be considered. The ad copy on their website says that their replica handbags are so convincing that they should be mistaken as a Louis Vuitton (Businessethicsworkshop.com, n.d.). Superficially, honesty seems to be a value of the advertising and sales culture at Finer Bags, but it appears that
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Though many employees may not be aware of the potential illegality of making and selling these bags in the US (assuming they are not a US company), it is possible that some of the employees are aware. Those who are not complicit might indeed create cultural …show more content…
In fact, Louis Vuitton and other original designs might even benefit from their knockoff competitors. Instead of lessening the demand or the value of the originals, a recent study cited in Slate Magazine supports the notion that counterfeits are actually boosting sales of original designs. With this significant objection out of the way, we can easily move toward the obvious good that Finer Bags is creating in the lives of corporate leaders, workers, local communities where they are manufactured and the proud owners of Finer Bags