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Friends Not Foods Case Study

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20. Product Offering
Friends Not Food© is currently in the introduction stage and hopefully with the continuation of loyal customers they will transition smoothly into the growth stage. Key marketing mix actions that will benefit this company will be reaching out to potential customers and ensuring no one is alienated by marketing schemes. Also, Friends Not Food© should ensure they are meeting customers’ needs and not assuming they are satisfying customers without running the numbers. The price should be affordable to attract more customers and promotions, or coupon codes offer further incentive. Especially regarding startup companies’ promotions are your bread and butter. I think a great example is the company Brandless that was started a little under three years ago, all their items have a three-dollar price point and they market heavily on social media. Also, they offer vegan, gluten free non-GMO meals. As far as Friends Not Food© goes they should package their food in containers that once again list the companies name repeatedly because it is free advertisement.
21. Final Price …show more content…

For example, individuals will remember this company if all these meals are flat rate 6 dollars. Also, it might be a good idea to offer free shipping for meals over 45.00 used. However, this might breed several pricing constraints. So, the company should ask themselves if this price point feasible. Can a profit be turned at this price? How much are wholesale veggies being purchased at? Also, how much is shipping and handling. Also, Friends Not Food© might be asking themselves if it is better to invest in Non-GMO, organic to attract more customers or go with the cheaper and locally sourced

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