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Frito Lay Mission Statement

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Frito-Lay has proven to be a very successful company, just this month; the brand of the business is valued at over $13.6 billion dollars and sales over $11.5 billion dollars (Forbes, 2016). With PepsiCo being the parent of the company, there will be more successful days to come. I believe for Frito-Lay to continue with its success, they will have to continue to keep their promise by supporting the local farmers, going the extra mile by providing high-quality ingredients in their snacks as well as continuing to strive in their vision for the company (Frito Lay, 2016). Like any company, if there are other companies that make the same product as you, there will be competition, but it is not so much of a bad thing because consumers tend to stick
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In this period of always showing signs of changing shopper tastes, an element of market environment, and worldwide rivalry, it becomes urgent for FMCG brands to revitalize themselves and adjust to changing needs to keep the disintegration of their brand value over the long haul run. Frito Lay is one of the leading brands of PepsiCo under which, the company sells potato chips and other snacks foods. Started in early 1930’s, the company has come a long way and have always reinvented itself. In 1965, Frito Lay merged with Pepsi Cola Company, together to be called as PepsiCo.

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The recommendation would be to continue to make what the people want by baking the chips, lowering the calories within the products, and reducing the sodium intake within the product. Also, the company can choose to make snack size product so the customer will feel like their needs are still being fulfilled within the Frito-Lay company and their opinion is still valued as a stakeholder when selecting to make a conscious decision for desiring to eat healthier snacks. These methods will eliminate the competitor’s capability from stealing the customers away because they are now opting to eating healthier as

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