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Gatorade Persuasive Essay

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While Gatorade is never a long way from our psyches when watching or playing sports, their ads that incorporate celebrated sports players around the globe demonstrates exactly how significant to the texture of athletic culture the universal drink has progressed over more than five decades. Gatorade is an American sports drink flagship company of PepsiCo; that is distributed worldwide. It is a sports drink which aims at rehydration, sports performance, and muscle recovery. Additionally, Gatorade has tailored its flavors to account for regional tastes and preferences. This paper will discuss the Gatorade brand in Australia and the United States, their segmentation strategy for two ad campaigns, the four segmentation strategies of advertisement,
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