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Groupon's Privacy Report

1267 Words6 Pages

E-commerce worldwide has transformed how consumers buy, trade, and sells products over the internet. In 2013, the rapid growth of E-commerce pumped more than 1.2 trillion U.S. dollars into the worldwide economy. (Statista, 2015) Protecting consumers’ personal information has to be at the forefront of every e-commerce transaction made. The security of consumers’ personal data can significantly affect the bottom line of an organization. According to Ponemon Institute, in 2014, the average cost per affected company was 3.5 million U.S. dollars which was more fifteen percent more compared to 2013. But this is not only a monetary loss, the loss of customer confidence as well. Below I examined the privacy policies of Amazon.com, Groupon.com, and …show more content…

By connecting buyers and sellers through price and discovery, we have the opportunity to become one of the world’s essential companies, a daily habit for our customers and merchant partners.” (Groupon.com, 2015) Also, a B2C e-commerce platform, Groupon also has five core values that exemplify excellence and commitment to their customers. For example, one of their values states: “Intolerant of Mediocrity: We’re in relentless pursuit of excellence, continually raising our own bar to remain at the forefront of local commerce. With ongoing testing and improvements to our site design, mobile app, inventory, and shopping experience, we’ve built the world’s largest marketplace that’s not only inclusive and fun, but also rewards achievement with increased ownership and challenges.” (Groupon.com, 2015) This core value illustrates how committed Groupon is in regards to ensuring the proper safeguards are in place to protect their business from data …show more content…

According to ISACA, confidentiality is an e-commerce issue because of the potential breach to consumer’s personal, sometimes sensitive, information. The concern for integrity is when the data is being passed over networks and can be intercepted by criminals. E-commerce is a concern for availability; when the site is down it equates to loss business and revenue. Moreover, e-commerce basic requirements should also include authentication and non-repudiation mechanisms to ensure a transaction is being completed by the individual identified and then proven to be who they claim to

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