In the forefront of this week’s discussion, Hampton Inn and Motel 6 are both classified, in my opinion, as members of the same strategic group as Porter’s generic strategy explains things (Parnell, 2008). Although, if you were to experience a visit to a Hampton Inn say for instance at the Nashville, TN exit near the airport, you would expect to pay an average $234 per night on short notice (Hampton Inn, 2018). Meanwhile, at a Motel 6 in the same neighborhood, you would find that the rates are much less expensive at $69.00 per night (motel 6, 2018). Of course, in Nashville, there are other locations for each chain, but Hampton Inn chose to strategically to differentiate themselves by seeking out a clientele of higher paying customers (Hale & Mclarney, 2017). On the other hand, Motel 6, is interested in obtaining clients from all types, such as families, business people, truck drivers, or even pet owners (Motel 6, 2018). …show more content…
As an example, my father spent over twenty years on the road selling security services for places all over the state. One of the advantages that he reports as a value is their loyalty club services, where after spending a certain amount nights he was rewarded with free nights. The exception is that Hampton is a different type of establishment but still in competition with Motel 6 on the level that they both want travelers to stay at their establishments (Ormanidhi & Stringa, 2008). However, a Motel 6 targets customers who want to save while Hampton wants to serve those who want a more comfortable, classier experience. So, no Hampton should not use the same strategy that Motel 6 does because they are different enough in their routines to attract the people they are