Has globalization meant an increasing diversity in sex, gender, and / or sexuality? Why / why not?
Whilst there is much debate still revolving around the LGBT community and their rights in our society, it is no doubt that through the process of globalisation we have seen an increasing amount of awareness regarding issues of sex, gender, and sexuality. Although we are more conscious of the issues and injustices in society surrounding gender-based issues, it is through the process of globalisation these issues have been exacerbated and there is now a greater divide between male and female dominant cultures, and between heterosexual and homosexual communities. Diversity between genders and sexuality is evident; however whether or not this is beneficial remains questionable. It is those who belong to the minority groups and alternative subcultures, such as women small communities and working class, and homosexual males, which have been created through the process of globalisation who suffer.
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Women are viewed merely as a sex symbols and an inferior class of human beings (reference). Generally, the roles women are required to portray in advertising are degrading, and the emergence of the women’s liberation movement encourages distinctions between the social roles of women to be seen and taken more seriously, so that women may act and be valued the same as men and vice versa. In order to achieve this, two facets of sex differentiation must be understood and changed; normative which includes the norms, ideologies, values, beliefs that a culture applies to both sexes, and behavioural and attitudinal, whereby actual similarities and differences in men and women must be understood. In doing so, certain jobs and opportunities may then be assigned to individuals based on their abilities and rather than merely