Horizontal Acquisitions: Greyhound

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Greyhound was engaged in horizontal acquisitions from being a transportation conglomerate to purchasing consumer goods and stepping in to a market of completely unrelated industry. As a well to do business Dial seemed as a good investment disregarding the fact that Greyhound has no clue how to manage personal car companies. Dial had a rocky business history until it became a stand-alone company. First Dial was a product created by Armour and Co. Armour and Co. created Dial as a way to diversify from its food industry but yet provide to the general public, such movement horizontally proved to be profitable enough for greyhound to recognize it and purchase. Next another horizontal acquisition by Greyhound and later the sale of the company to

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