How Are Consumers Affected By Fan Culture

Consumers should not just stop at utilizing social media. Just like producers, there are numerous ways in which the consumers of mainstream media are influenced by fan culture. One of this is the consumers not holding back from letting the producers know just what is on their minds. They don’t hesitate to tell the producers what they want to see and they take the initiative to reach out and let the producers know what content they want to see in their fandom. Such behavior is not just limited to modern fans and fandom. According to Larsen (n.p.), “Charles Dickens changes the end of Great Expectations because the fans were not happy,” She continues by describing fans as people with “[…]this kind of power for longer than we've had a really good

In addition to this, they must know their target audience well. They should also ensure that the content is presented in a befitting manner. Therefore, the way producers present what they have is crucial (Zimmerman, 13). It is also in their best interest to be aware of their target audience so that they may present content in a befitting manner. Proper representation in media is especially an issue that producers should be mindful of. Producers also carry the image of the fandom, so they must know how to best publicize the fandom to ensure that they, the consumers, and the fandom as a whole retain a good image. Finally, they could inspire fans to use their influence and go beyond their fandom for a greater cause. Charity events, such as #CapForStrat, which was a cancer awareness Twitter campaign by the cast of the Marvel Cinematic Universe. This came to be after Sophie Caldecott tweeted all the actors in an attempt to secure an advanced copy of Captain America: The Winter Soldier for her father who was diagnosed with prostate cancer (Roe n.p.). There are also charity organizations, like the Nerdfighters, who are a group of people who champion for inclusivity, acceptance, and awareness of social issues (Kligler-Vilenchik n.p.). Consumers, on the other hand, benefit from mainstream media because it inspires the innate abilities within the fans. This drives them to initiate conventions that allow fans to use

Not only are both parties dependent on each other, but on fandoms and on mainstream media as well. Both producers and consumers contribute to fandoms in their own way. When it comes to mainstream media, it can still be said that both parties will have different approaches to it, but ultimately, they are dependent on its existence, most especially if they would want to be more aware of the influence one party hold over the other.
Fan culture and mainstream media are also extremely important. Given that mainstream media is the main platform used by fans, it goes to show that it must be used efficiently and utilized as much as possible, as it is the preferred, and often easiest method to disseminate information. Mainstream media is also the catalyst for the proliferation of fan culture. Since mainstream media is easily accessible and many prefer it because of its ease of use, it is what gave way for modern fan culture to grow as exponentially as it