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How Children's Toys Affect Gender Roles

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Yes, toy companies must consider the social impact of their toys to guide and control the future generation that would currently be children. In the article "How Do Children's Toys Affect Gender Roles?" by Amy Pearson, she says "these toys show children what it means to be a man or woman through pretend play." This presents the idea that children learn about what their gender should be like as an adult. Companies understand this and try to guide them along that path of a good future. Pearson says that "toys such as trucks show boys how to do the heavy lifting." This statement reveals the company's intentions on how they present certain traits to prepubescent males and how it would affect them in the future. In the end, toy companies have a
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In Eric Schlosser article, “ Kid Kustomers” he focuses on how American companies have began to target kids in the marketing business. This began in the 80’s and the companies attempt to influence children at a young age to decide on what companies they will buy from. Doing so the companies hope to create lifelong customers and increasing their profit. This can be seen in areas such as a children’s club where ads are seen regularly to be viewed by the kids. Nevertheless these companies benefit from targeting child audiences because eventually it will increase sales.

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Declaring this as a feminist victory, Filipovic mentions that parents may appreciate the “creative fun of playing with dolls”, but they don’t want the memorandum that this is figurine is something younger girls should aim to be. The rational fact that a child should not be objectified by a malleable doll for the reason that she’s just an appealing face. As the writer goes on, she validates that this conclusion that the company Patient Zero for two generations, blatantly isolated “girl’s toys” from the “boy’s toys” (Filipovic par. 3). Leaving the progressing younger girls thinking that they can’t be a superhero, but pushed to be a princess or homemaker. Furthermore, tension rises as the Filipovic remarks a suggested toy from the toy store Toys R Us recommends a Dyson Ball vacuum cleaner as a toy for girls’ ages to 5 through 7.

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On Walmart’s website their toy section has many different filter options to pick from the first three being, category, trending, or by gender. Before I clicked on anything I scrolled to the bottom of the page where Walmart gives a little description of their toy sections, and to my surprise they included a statement that said “The most important aspect of a toy is that it appeals to your child, so let your child participate in picking out their next toy or game, whether it be a Lego Creator set or a Barbie doll”(Walmart 2016c). This gave me hope that they may be more diverse in their toy selections. I started with their gender section; which had two options boys or girls.

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Baby Alive! A toy that prepares young girls for motherhood!     Gender roles in society are imposed upon us through many different ways such us what we are expected to wear and even how we are supposed to behave. Before being born, children are assigned a gender because of their sex and from there one their parents decide what their name will be, what colors they will wear, what toys they will like, etc. For female children, parents buy them toys that are assigned to their gender such as baby dolls.

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Gender role changes in The Lego Movie, start with the main character Emmet, played by Chris Pratt, starts out as a beta male. Just an average guy who conforms to all norms and goes along with all the other people without thinking twice. This is proven when he’s reading a book on how to be “normal” and how to fit in. He’s not trying to be his own person but just trying to be like everyone else and to conform to norms. Towards the end of the movie Emmet begins to lead and take charge of the group and becomes more of an alpha male.

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I would also agree with the acknowledgements made by the authors, Sesame Street does include other important elements that make it everyone's favorite, nevertheless that does not justify and make the sexist profiling okay. Philip Cohen wrote "The Trouble With Disney's Teeny, Tiny Princesses", exploring other big companies that include gender profiling and sexist stereotypes. With the increase of animated children's movies, the exaggerations made between female and male characters to differentiate them are excessive. It's obvious that males are usually built bigger, and stronger than women but like "they almost always promote the same image of big men and tiny women" (Cohen). According to Cohen, the male characters hands are typically three to four times bigger than the women's, notwithstanding in reality, males wrist are only about 15% larger than women's.

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In Act 2, Nora uses her sexuality in order to get what she wants from Torvald and Dr. Rank. This reminds the audience that women’s only means of asserting control is to use their sexuality, hence reinforcing the gender roles of the Victorian era. Nora attempts to persuade Torvald to “let Krogstad keep his post in the bank” since Krogstad has been threatening to expose Nora to Torvald for taking a loan from him. In order to persuade Torvald, Nora suggests to him that “[she] would play the fairy and dance for [Torvald] in the moonlight” (Pg. 44). This may be interpreted as a sexual act which Nora is willing to perform in order to get what she desires.

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Products are created daily and usually for all ages and both genders, but sometimes certain products can be pushed too early and cause many problems. Such as the products for pre-teens also known as tweens; they are kids who are not children but they are not teens yet, they are in the middle. Company produce these products such as toy that have a sexual innuendo or a certain type clothing style and makeup that is more suitable to a teen or an adult . As a reminder these tweens are eight to fourteen years old and they're wearing crop tops, push up bra, high heels and wearing makeup. But, this also happens to young boys, but in a different way.

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Dariush Mehrjui, the director and scriptwriter of Sara, played a major role in the development of the new Iranian cinema. For 30 years his films have won critical acclaim both within Iran and internationally. "A Doll's House" shows Ibsen's view on a variety of topics. Ibsen presents what he thinks about men and women's role in society, equality between genders, and feminism. "

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The size comparison of the human in relation to its hungry counterpart is vastly different and displays the notion of small target, big predator. Similarly, the Toy Story marketing poster is a clear representation of character archetypes. In it Buzz can be seen with a look of determination while Woody holds on in fear. The abstracted images act as the basis for the extensive marketing campaigns that are derived at least partially from the unique style of the high concept style film. For commercial benefits, the manipulation and exaggeration of this image extends the ‘shelf life’ of the motion picture.

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Essay #1 – Developmental appropriateness of toys for young children The Fisher Price Laugh & Learn Learning Workshop is appropriate for ages 6 – 36 months old. The manufacturer, Fisher Price, states “It’s time to work and play, it’s time to build today. Your little fixer can pound, tap, spin, slide and drill while discovering the alphabet, counting, shapes, colors, opposites, and actions. Three interactive learning modes and lots of tool friends bring the work bench to life, with 15+ sing-along songs and tunes, along with lively music, fun sounds and phrases.

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Toys effect on career is proven as stated, “research by retail group Argos found that over sixty percent of adults working in design-led jobs, such as architects and designers, enjoyed playing with building blocks as children. Even more - sixty-six percent - working in maths related roles, such as accountants and bankers, preferred puzzles” (Barford). This is because adults reflect on their skills and interests that they have had since childhood before deciding their career(Clayton). Toys with gender stereotypes limit kids’

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You would want to show that you were more mature, so you would put bigger tires on your monster truck, or that you really liked a color so you changed the Barbie Doll’s hair color to pink. No matter what happened, that toy was everything to you. But what was owning these toys turning us into, selfish and greedy children? These toys would

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