1. Progressive uses a web catalog and a fee for transaction revenue models. The web catalog revenue model is displayed because Progressive gives a description of the company and what types of insurance they offer. So, the consumer can choose what type of insurance their property needs and request a quote. The fee for transaction revenue model is used with Progressive obtaining a fee for the insurance that the consumer purchases. I believe that Progressive could also choose an advertising-supported revenue model. They could advertise for property that the consumers would own and get insured through Progressive. Some examples are advertising for automobiles, boats or motorcycles.
2. Progressive's web presence is shown by their corporate website. On their website, they have links to Facebook,
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Progressive has enhanced the Web site user's experience by allowing you to compare their rates to competitor's rates and gives details on their site on what they offer insurance on and how to file claims. Also, Progressive advises you on Roadside Assistance, how to change a tire, how to deal with ID theft, tips on auto and home refinancing and purchasing a car. Furthermore, their website is clearly labeled, so you can get right where to need to go. Lastly, they give a section where they give some background on the company, an introduction to their management, an explanation of their core values, some milestones and awards that Progressive have received and examples of their social responsibility. I believe that Progressive has done a good job with their website. They give detail on their business, give some background about their company and show that they do a good job with their accomplishments. They show that they are transparent in offering consumers to compare their rates to their competitors. My suggestion to improve their web presence is to show their "Name Your Price" Tool on the front page of their site. This would attract even more attention to their