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Power Grind Radio Executive Summary

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Power Grind Radio is a business that is oriented around assisting others to succeed and achieve their desired outcome. PGR will focus on its expertise in Concept Development, Promotion, Distribution Strategies, and Marketing through Interactive Motivational Music. PGR will stay ahead of the competition by remaining multidimensional and offering options that are not customary with the normal terrestrial radio. PGR has a few logical objectives and will diligently work toward defining its progressions. Our most important customers are business owners. Business owners prefer not to waste their time and efforts on marketing and advertising that is not effective. PGR is sensitive to the needs of this consumer and will offer attractive solutions …show more content…

This individual will want to extend its reach and expand its support area. The diversification of its business portfolio is the focus. B. Marketing Mix 1. Price. PGR prices will directly compete with the competition and will be under the current rate in the Harker Heights/Killeen area at a competitive and affordable price point. 2. Location. PGR is in the process of being strategically located in Bell County between three major cities however the focus will be on Harker Heights and Killeen. 3. Product. PGR will offer a variety of services that create quantifiable results. PGR will offer advertisements, monthly promotional packages, commercial production, audio editing, and different communication marketing campaigns to reach a desired demographic. 4. Promotion. PGR will aggressively empower and control the desired target market utilizing social media platforms like; Snap Chat, Instagram, Bumble, Offer Up, EBay, Fiverr, Facebook, and Twitter. PGR will specialize in guerilla marketing to include a street team, flier distribution, and email marketing. The current website will reflect who we are, what we do, and showcase sponsors and supportive business on our links

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