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How Has Advertising Changed Over Time

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Advertisements and announcements are all over us today and it’s interesting to see how that has changed over the time and how now it’s such a big marketing asset every big corporations and business needs in order to be successful. Advertisements are seen everywhere now from billboards to advertisements on television to advertisements online and in YouTube videos which before was not even unheard of. Times have change and so has the way people advertise something. There are still very similar things that are still being done that was done before advertisement was a huge thing. For example you see advertisements all throughout the freeway or streets that many cars pass by every day in order to inform them of a product or persuade someone to buy it. …show more content…

This is mentioned in our art book chapter 9, the author states that “the development of color lithography in 1870 allowed for more—and more captivating—images to be pasted on every available surface. Wooden billboards (“boards for posting bills”) were erected along railroad lines, bringing advertising messages to train passengers. Circuses and theaters used posters extensively, their entertainment images becoming the ancestors of later film posters” (Brown, pg 2). The very similar thing occurs today when we drive down a freeway and we see big billboards either announcing a movie, food, clothing, electronics, etc. This strategy remains the same, the influences during that era still affect the advertising now and some of those new ideas that advertisers used around that time still

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In the 1970s, the average American was exposed to around 500 ads per day, whereas now we see about 5,000. These numbers continue to rise as technology advances, giving advertisers simpler ways to deliver ads to a specific audience. Advertising is a form of communication that aims to persuade an audience to purchase products. Producers use a variety of techniques to create ads that are engaging, memorable, and effective. These techniques can range from emotions to logic, and a variety of others unnamed.

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Roland Marchand synopsis of advertising in the 1920’s is an invasive look into the subject matter of advertising. He contributes a lot of the success of the advertisement of this era to the new found characteristics of advertising becoming more humanised and psychological than in the past. This new ideology would have a profound effect on consumer and change the way advertising would be done from that point on. As mentioned in chapter 6 Big Business wasn 't frowned upon like it was before World War 1 so the market was ripe for the taking as new light has shined on the companies.so advertisers would start to use a technique where they would display a consumer in a personal dilemma. Then long and behold the Product or advertiser would guide consumer

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During times of war many advertisers must switch their ads around to include more war themes, and to make their products more appealing, more cost effective, and more sensitive to the war effort, in the eyes of the general public. Many companies did this for purely patriotic reasons and others strictly for financial reasons. But for whatever reason almost all companies had to change their game plan in some way to accommodate the changing economy brought on by the presence of war. Not only were private companies changing the way that they advertised their products, but wartime brought some of the most memorable ads and public service announcements in American History. Although the need for advertising, many products were drastically being reduced

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