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How Did Steve Jobs Influence Free Enterprise

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Steve Jobs, one of the worlds most influential innovator and entrepreneur made Apple’s most obvious impact as he's been in the consumer market. Having launched one of the very first commercial PCs, Apple was something of an also-ran during Microsoft’s hey day. But after Jobs returned as CEO in 1997, following a ten-year hiatus, he oversaw the reinvention of the Macintosh as a pleasingly designed object of desire. These products have certainly revolutionized the consumer electronics market, but they have also had a palpable impact on free enterprise IT. Most obviously, IT managers have Jobs to thank for their executives demanding support for Apple-made devices. Indeed, the oft-discussed ‘consumerism’ of IT might as well be described as its

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