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How Does American Express Promote Small Business Saturday?

179 Words1 Pages
Small business Saturday began in 2010. It’s a tradition that takes place in the United States, the Saturday after Thanksgiving. Since both Black Friday and Cyber Monday are two events that mainly benefit major retailers and online stores, small businesses are in disadvantage. This is one of the reasons American Express promotes Small Business Saturday; as a way to encourage people to shop at their local small businesses. This also helps American Express develop relationships with different businesses. As I see it, American Express sponsors Small Business Saturday not only to benefit small businesses, but also to promote themselves. I went on YouTube and searched for a couple of commercials promoting this event, and of course, at the end of
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