How Trademark acts as a Hero while protecting our Business?
How do we as consumers differentiate between two brands? Isn't it that through that small logo etched in every single product of that brand? Many of can easily relate that big yellow funky M, to our very own Mc Donald's or that silver apple with the American software company Apple. There are numerous examples, where we recognize a brand through its logo, tagline, design or some arbitrary combination of colors and letters. These different expressions are what we call a Trademark.
So, how does it protect our business?
Trademark is known for its different characteristics. We can say that it gives a face to a venture. Consumers like to use 'branded' products. This brand-name is nothing but a trademark. Trademark, only when
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Naturally, we can assume that a well-known face will work more, no matter what the budget of the movie was. In a similar fashion, a well-known brand is likely to prevail more in the market than just a business venture.
So basically, a trademark acts as a strong medium between your business, your customers, and your investors. When you have a brand to represent, it increases your market value immensely.
How does Trademark effect the market?
A registered trademark of your business is not only important for you but for the market as well. It avoids confusion in a market and is easily the most effective means against any unfair practice.
In a market as a whole, a trademark makes it easier for your customers, competitors, investors, possible partners, and collaborators to identify you. It establishes an effective utilization of the internet and various social media platforms.
Trademark is also economically feasible and saves us from a number of possible legal troubles even at an International level. It is what we call the most 'enduring' asset of a