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How To Write A Textual Analysis Of Mac Cosmetics

670 Words3 Pages

Shalisa Davis
Dr. Elizabeth Steere
English 1101
16 October 2014
MAC has the power Ads about make-up are everywhere women turn. Advertisement takes the ability for the general public to think for themselves and dangles the possibility of a picture perfect image in front of them. By changing their targeted audience’s perspective advertisers are effortlessly redefining what a perfect woman should be through stimulating advertisement. The advertisement for Mac Cosmetics lipstick and lipglass, found in October 2014 issue of Essence magazine features singer and songwriter Rihanna with lively radiant skin and unblemished makeup as the face of Viva Glam cosmetics line. Several aspects of this advertisement are used to cultivate the targeted audience’s …show more content…

The ad consists of three identical oversized images of Rihanna. The extremely large image appeals to the viewer’s visual senses grabbing the viewer’s initial attention. Analyzing deeper into the meaning of the concept of three the consumer cannot resist the connections established regarding the number three. For example, the expression “third time is the charm” or the concept of The Holy Trinity in Christianity. The origins of the number three is associated with positive connotation which makes the first impression of the product pleasant. If size and quantity of the image was not sufficient enough the colors chosen stimulates the mind of the consumer. The advertisement distributes the color lime green periodically throughout the ad. Rihanna’s lime green wig and outfit are a larger portion of the ads color scheme. The color green is an eye catcher for the ad. Along with the neon purple lights that beam down upon Rihanna. Purple indicates inspiration and imagination which effectively connects with the overall vibe of the ad. It establishes the illusion that she is show-girl creating a mysterious dramatic theme throughout the

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