Kamari Anderson March 13th, 2024 Language arts Hulu excels at getting people interested in their streaming service. They carefully choose what shows and movies to include, make it simple for users to navigate, and come up with innovative ways to tell people about their service. This makes Hulu stand out as a top streaming platform and provides lots of different things to watch while also making sure each person gets a unique and fun experience, especially when there are many other streaming services to choose from. One of the main branding strategies that Hulu exploits is the use of celebrities. Celebrities are a great point of interest to people and Hulu makes great use of this. With Hulu also having live TV as one of their options, you are able to watch live sports. Hulu uses famous athletes such as Damian Lilard, Jalen Hurts, and Sylar Diggins-Smith to promote the brand in commercials. In the ads, they wear jerseys with the colors of their brand and start a conversation or do a skit on how their brand has live sports. …show more content…
This is done by analyzing viewer data and behavior to cleverly position commercials throughout its streaming platform, ensuring that each ad is relevant and effective. Hulu offers a wide range of advertising formats, including traditional commercials, branded content, and interactive ads, catering to the diverse needs and preferences of advertisers. Hulu also leverages advanced advertising technologies, such as dynamic ad insertion, to deliver personalized ads to viewers in real-time. By delivering personal ads, this builds customer loyalty by delivering relevant content tailored to individual preferences, fostering a positive user experience and reinforcing brand trust. Hulu's approach to advertising is to boost engagement among viewers and maximize returns for advertisers while preserving an enjoyable viewing