Do you ever wonder what gives an ad that spark? That ‘oh, I really wanna buy this product’ kind of feel. There are some pretty boring ads out there that literally nobody wants to pay attention or listen to. However out there are some pretty interesting, funny, reliable, and good quality ads. The type of ads that you wanna share with others because you trust them. Two techniques that are effectively used in advertisements to draw people in are Hyperbole and Expert Opinions or Quotes. The first hook advertisers effectively use to persuade their buyers is Expert Opinion or Quotes. Using an expert or important person’s opinion to make your argument seem more convincing is Expert Opinion or Quote. One ad that uses an Expert Opinion or Quote is Colgate toothpaste (Ad 1). On this ad, there is a dentist and a fact that states, “9 out of 10 dentists who tried would recommend it.” This ad works for persuading people because dentists are professionals and know what toothpastes are good or not considering there are only certain brands they give patients after a visit. Dentist's would not recommend something that is not good for your teeth they only give you top brand items. In a recent survey, 87% of people say …show more content…
Emotive appeals to aim to engage people's feelings, not logic or reason that's Emotive Language. There is an ad with a dog and his tail is wrapped around his body (Ad 5). This ad works for Emotive Language because it was for an animal shelter. The ad wants you to donate because you feel bad for the dog if you donated you would feel like you're helping. In a recent survey, 80% of people do find Emotive Language to work very well because it gets all up in your emotions. That means only 20% of people don't find this effective most do though because they feel guilty for the dog or whatever else the ad might be