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A Comparison Of Two Techniques Used In Advertisements

974 Words4 Pages

Do you ever wonder what gives an ad that spark? That ‘oh, I really wanna buy this product’ kind of feel. There are some pretty boring ads out there that literally nobody wants to pay attention or listen to. However out there are some pretty interesting, funny, reliable, and good quality ads. The type of ads that you wanna share with others because you trust them. Two techniques that are effectively used in advertisements to draw people in are Hyperbole and Expert Opinions or Quotes. The first hook advertisers effectively use to persuade their buyers is Expert Opinion or Quotes. Using an expert or important person’s opinion to make your argument seem more convincing is Expert Opinion or Quote. One ad that uses an Expert Opinion or Quote is Colgate toothpaste (Ad 1). On this ad, there is a dentist and a fact that states, “9 out of 10 dentists who tried would recommend it.” This ad works for persuading people because dentists are professionals and know what toothpastes are good or not considering there are only certain brands they give patients after a visit. Dentist's would not recommend something that is not good for your teeth they only give you top brand items. In a recent survey, 87% of people say …show more content…

Emotive appeals to aim to engage people's feelings, not logic or reason that's Emotive Language. There is an ad with a dog and his tail is wrapped around his body (Ad 5). This ad works for Emotive Language because it was for an animal shelter. The ad wants you to donate because you feel bad for the dog if you donated you would feel like you're helping. In a recent survey, 80% of people do find Emotive Language to work very well because it gets all up in your emotions. That means only 20% of people don't find this effective most do though because they feel guilty for the dog or whatever else the ad might be

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In the text Advertisements R Us by Melissa Rubin, the author educates and goes into depth on how advertisements are designed to persuade the audience to do something. It seems that advertisers incorporate certain texts or images in their ads to target a specific group of people that they are trying to sell something to. Theoretically, people are more prone to buy or do something, if they see an ad that sparks their interest. This is where companies tailor their ads to be more interesting and expressive towards the audience they are trying to advertise to by incorporating details that would help target. It is possible to analyze an advertisement to determine who they are targeting and what message they are trying to give off based off the context

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Preparing and training for a mission have always been essential when a unit gears up for a conflict. However, sometimes failures teach more valuable lessons that even the best preparation and training can provide. This paper will explore the Vietnam battlefield in late 1966 and discuss the failures when fighting in unfamiliar territory, inability to use means of communication and loss of command and control. The 196th Light Infantry Brigade (LIB) is one case study that demonstrates several factors contributing to the overall outcome of their mission in Vietnam.

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Catchy phrases can catch the attention of many; utilizing memorable wordage can increase the chance that viewers will remember a product. By imprinting a phrase into customers' minds as well as appealing to their desires, Dr. Squatch was able to create a successful ad. The producers use wording such as, “Men who like to feel good and smell, titillating” (20-23). Advertisers need to be able to catch their audience's attention with their choice of words. If people are looking away or on their phone during a commercial and hear something catchy, they will first look up to watch the ad.

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It is believed that emotional appeal can be the most common and effective rhetorical appeal used in advertising. Authors, Tapan K. Panda and Kamalesh Mishra, elaborated on this in an article titled “Does Emotional Appeal Work in Advertising? the Rationality Behind Using Emotional Appeal to Create Favorable Brand Attitude”. They both noted that, “ad-evoked feelings have direct influence on attitudes towards the advertised brand and purchase intention”. By this, the authors are saying that with the help of emotional appeals the ad can directly elicit a certain perception that the audience may now have of the ad.

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