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A Comparative Analysis Of Ethos, Logos, And Pathos

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Toothpaste Why do people have a particular toothpaste they prefer? When people probably do not even know what is in their toothpaste that helps his or her teeth. Everyone needs different toothpaste for his or her teeth it just depends on the person. If someone has sensitive teeth he or she would get a toothpaste to make his or her teeth stronger. Also people that have enamel problems need a toothpaste to strengthen enamel. The Colgate ad is bright red which catches people’s attention but is straight to the point. Being straight to the point can have a positive or negative effect it depends on the person. If people like detail and a lot more facts about the ad he or she will not like this ad and if people like straight to the point he or she …show more content…

Same as Colgate it could have a positive or negative effect depending on what people want. Everyone is going to have his or her own opinions. Colgate and Aqua-fresh are similar and different in Ethos, Logos, and Pathos. “Ethos” refers to the writer’s “ethics,” so one way the reader would do that is by wondering if the two ads are trustworthy. The Colgate ad seems trustworthy because someone had to hold a study to show that Colgate toothpaste fights germs for 12 hours, starts to fortify enamel for 24 hours, and helps improve gum health for 4 weeks. The next part of Ethos is if the two ads knowledgeable and reasonable. Colgate ad knowledgeable because it shows how long this toothpaste fights germs, helps build up enamel, and improves gum health. Also because it helps with cavities, plaque, …show more content…

The Colgate ad tries to create a common ground by having statistics such as 12 hours of fighting germs, 24 hours of protecting enamel, and 4 weeks to help improve health. The audience can relate to Colgate because people want white teeth and Colgate says it whitens teeth. Also Colgate has multiple ways to help teeth and that is one reason people buy Colgate. The Aqua-fresh ad appeals to emotion because it is trying to show that the lady is excited about the triple protection. Aqua-fresh also creates a common ground by explaining every step that the toothpaste has and the different factors it has. People can relate to Aqua-fresh because it fights cavities, freshens breath, and even cleans stained film all in one toothpaste. People probably like that he or she can buy one toothpaste that does all that instead of different

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The first ad uses ethos to sell their product. They pursude people by using J Lo as the star of the commercial. By using J lo they think that people will buy their product, just because they use J Lo. The second ad uses pathos to get people to buy their product. They try to make you feel sad and nostalgic from having your child all grown up and ready to drive.

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The man then rides a white horse near the end of the commercial akin to a white knight further helping to increase his credibility. Finally the commercial ends with the classic old spice whistle which makes it easily recognizable and differentiates itself from other products Through constant praise of the product he set insinuates that Old Spice products will make you rich, handsome, healthy, and attractive. Its greatly uses pathos and ethos to set itself up. The commercial has very little if at all uses of logos. However, it doesn't need to use any form of logos as it does such an amazing job setting itself up by using pathos and ethos.

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134 Words | 1 Pages

First, ethos, pathos, and logos are different ways used to convince the audience or the consumer. In this ad, the company Gatorade use the method ethos, which is using a professional or celebrity. Gatorade used Mike Jordan, the most known athletes in the world. The reason why companies choose famous people as celebrity or athletes to appear on their ads is, because famous people have fans, when their fans watch their favorite person promoting for product, some of the fans, if it not most of them, will be willing to give it a try. When Mike Jordan announced that the flavor Citrus Cooler is his favorite flavor, the sales scored high numbers, and it brought good broft, furthermore, the flavor Citrus Cooler made it to the top ten best Gatorade

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This contrast makes viewers feel guilty and accountable, which motivates them to buy the product. The advertisement also plays on people's desire for a healthy way of

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The effect that this has on a viewer of the advertisement is trust in what they are about to tell you. All the customer reviews also establish a bandwagon appeal and make it appear that

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In the article “In Your Face...All Over the Place,” author Jean Kilbourne examines how ads and advertising affect the way we perceive and feel. In my opinion, I agree with the way author Kilbourne describes how and why ads work the way they do. Advertising is tremendously impacting our lives, through the influence of commercials, billboards, nationwide marketing publications, movies/television, celebrity endorsements, and catchy slogans. As Kilbourne states, “Advertising is our environment. We cannot escape it”(p.57).

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1096 Words | 5 Pages

Therefore, an ad is effective if it is successfully selling a product. The constant bombardment of advertising across all forms of available media means Americans are increasingly not independently analyzing content fed to them in an ad, even if the answers or verification of fact is a mere fingertip away. This ad for, presumably, the John Ellis water distiller, effectively illustrates inaccurate and/or false advertising while enumerating patents, tests, angles, and

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During the 21st century, advertisements use many methods to attract the audience. Companies, especially cosmetic companies, use their advertisements to manipulate their viewers to make them think that they need their beauty products. Revlon is a perfect example of these cosmetic companies that play with your mind. Revlon’s mascara commercial campaign utilizes ethos, pathos, and logos. Ethos is shown in many advertisements of Revlon’s mascara campaign.

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In the ad I watched, a customer wants to simply purchase a bottle of gatorade but the gas station clerk just won't allow it. After a few moments of the the clerk telling the customer no and giving him factual reasoning, Peyton Manning shows up. The use of ethos, pathos and logos in the ad seems to be an exceptional way of selling the product to the public. In

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In the Sula novel by Toni Morrison, men have differences rules of being effect the story or effect the main character Sula by a direct way or indirect way. For instance, The Deweys are three neighborhood young men who live with Eva. Despite the fact that they look altogether different from each other when they initially arrive, everybody begins to treat them like a solitary element, and soon nobody can disclose to them separated. The Deweys are included in the passage crumple toward the finish of the novel, and everybody expect that they pass on, however nobody ever finds their bodies.

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1061 Words | 5 Pages

The name of the company, Coca Cola, is considered ethos because has a history of credibility. Pathos is another important aspect of the ad where it appeals to its audience’s emotions by accessing a current situation in the United States and by promoting certain values like optimism, humanity, and unity. It shows various ways people enjoy their product and how it brings them together despite their cultural differences like riding horses, going to the movie theater with friends, going to the beach, dancing, spending time with family, etc. Last of all, logos is represented at the end of the commercial where the company’s logo and slogan are

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590 Words | 3 Pages

Clorox has an excellent opportunity right now to bring their products to a whole other generation. Right now the average consumer for Clorox is about 35 and older because it is generally something people who clean their houses use. However with the new “Green Works” products being produced by Clorox they have the chance to get consumers younger than 35 introduced to their brand. This creates a problem for Clorox, not because getting the younger crowd into the product, but because they have not launched a new product in so many years that they need to catch up with current marketing techniques.

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1385 Words | 6 Pages

The first one is that it “showcases the product and its qualities.” This advertisement is for Cover Girl’s new Outlast Stay Luminous Foundation. Like some products such as teeth whitening strips, their ads show you how your teeth will look after using their product, this ad shows you how your skin will look while wearing this product. This product will make your skin look flawless and make you feel flawless while wearing it. Another strategy talks about how you feel if you use it and how others will feel if you don’t use it.

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1128 Words | 5 Pages

By saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos.

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768 Words | 4 Pages

They sell their specific brand of toothpaste as the best and then use the rhetorical appeals of ethos, logos, and pathos along with color schemes and word placement to convince you of their claims. Colgate instills people with an urgency to take care of their teeth and a confidence that their toothpaste will do the job better than any other

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