A Comparative Analysis Of Ethos, Logos, And Pathos

Toothpaste Why do people have a particular toothpaste they prefer? When people probably do not even know what is in their toothpaste that helps his or her teeth. Everyone needs different toothpaste for his or her teeth it just depends on the person. If someone has sensitive teeth he or she would get a toothpaste to make his or her teeth stronger. Also people that have enamel problems need a toothpaste to strengthen enamel. The Colgate ad is bright red which catches people’s attention but is straight to the point. Being straight to the point can have a positive or negative effect it depends on the person. If people like detail and a lot more facts about the ad he or she will not like this ad and if people like straight to the point he or she

Same as Colgate it could have a positive or negative effect depending on what people want. Everyone is going to have his or her own opinions. Colgate and Aqua-fresh are similar and different in Ethos, Logos, and Pathos. “Ethos” refers to the writer’s “ethics,” so one way the reader would do that is by wondering if the two ads are trustworthy. The Colgate ad seems trustworthy because someone had to hold a study to show that Colgate toothpaste fights germs for 12 hours, starts to fortify enamel for 24 hours, and helps improve gum health for 4 weeks. The next part of Ethos is if the two ads knowledgeable and reasonable. Colgate ad knowledgeable because it shows how long this toothpaste fights germs, helps build up enamel, and improves gum health. Also because it helps with cavities, plaque,

The Colgate ad tries to create a common ground by having statistics such as 12 hours of fighting germs, 24 hours of protecting enamel, and 4 weeks to help improve health. The audience can relate to Colgate because people want white teeth and Colgate says it whitens teeth. Also Colgate has multiple ways to help teeth and that is one reason people buy Colgate. The Aqua-fresh ad appeals to emotion because it is trying to show that the lady is excited about the triple protection. Aqua-fresh also creates a common ground by explaining every step that the toothpaste has and the different factors it has. People can relate to Aqua-fresh because it fights cavities, freshens breath, and even cleans stained film all in one toothpaste. People probably like that he or she can buy one toothpaste that does all that instead of different