The ‘I love New York’ show tour ad. The music transformed that whole ad campaign, it promoted Broadway while also giving footing to the basis which was ‘I love New York’. It had a good vibe, it was an ad that made me smile. Not only the showmanship but also it was the glamour that is associated with Broadway, was on full display in that ad. The sequined costumes, the conductor with live music, the different cast’s singing this song. I like this ad because I like musical theatre, it captures that with the staple shows of Annie or the King and I or The Wiz or Grease. It essentially is a snapshot of the glamour that is associated with New York.
2. Several giants in advertising were featured. Talk about three and why they were BIG.
- George Lois did a lot for advertising and created names for these brands that are still used to this day. He did a lot of Esquire covers, that pushed limits and did not just put wonderful stuff on the cover but instead was thought-provoking. He created the black Santa Claus as a spoof the whites of America, who said they respected African Americans but were against having anything else besides a
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This ad made a new wave of how products were presented, there was only the song playing, instead relied on the emotional aspect. This mirror image of getting married and starting a new life and how that made the audience feel. By connecting that emotional image and feeling to this bank, anytime the song, that was by a popular group, The Carpenters, or you see the logo, it would make you, not only think positively but also feel a certain way about this bank. Emotion in his ads was key in making them work, he used warm feelings and fond memories as a way to integrate these certain products. He also used that technique to help re-elect president Raegan, by promoting a good and proud American ideal that Raegan