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I Taste Persuasive Essay

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Good morning Director and the board of Global Goods Inc. I, Isabelle Liew and my business partner, Vaidehi Patel are privileged to share with you our advertising ideas for your new product, “I-Taste” In modern society, there is an epidemic on the amount of soft drinks consumed each day. We all know it is bad for us, yet we Australians consume more than 1.28 billion litres of soft drinks each year! Thankfully, your company has devised a strategy to conquer this issue. This revolutionary carbonated weight loss drink, I-Taste, will quench Australia’s cravings without the nasty sugars. The target market for this print ad is primarily aged between 18 and 35 years of age. The reason is because it is the age when people are most eager to enjoy the sweet flavours of soft drinks. Furthermore, this ad would be targeted towards females because typically females are more insecure about their weight than men, therefore would want to lose weight and to be healthier in general. I-Taste will certainly attract this demographic, as it appeals …show more content…

This poster effectively utilises a logos appeal and persuasive techniques by including the use of statistics and rhetorical questions. For instance, “Struggling to lose weight? Can’t hold back the sugary fizzy drinks? Why not try I-Taste?” These questions are direct and therefore memorable to potential customers. In addition, statistics also play a huge role in the success of this print ad. The statistic, “Made from 100% natural ingredients” implies that this is a very healthy alternative to the typical soft drinks in the supermarket. The ingredients are listed below to create a sense of trust, allowing customers to feel safe about this product and assure them that what they will consume in their body is healthy. Every word in this poster is selected purposefully, demonstrating the major influence of language in enticing our customers to buy this

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