I Will Not Be Pinkwashed Analysis

The article “I Will Not Be Pinkwashed”, on ButterBeliever.com website on October 22, 2011, Emily Benfit discusses her feelings behind “Breast Cancer Awareness Month.” Benfit is a health researcher and writer. She has strong views on eating only natural, organic, and healthy foods; and is a firm believer that most doctors and government agencies have no business telling people what they should or shouldn’t be eating. Although Benfit blog is focused on nutritional foods and facts, this particular article is targeted towards those who support the breast cancer awareness movement. Directly at the beginning of the article Benfit argues very clearly that she is totally against Susan’s G. breast cancer awareness organization and there she states:

(Benfit) She further explains how much Susan G. Koman “for the cure”(Benfit) is a multi million dollar company, totaling over $390 million dollars. Stating only 20.9% of the money actually goes to research in helping to find a cure. By then asking, “Where does the money go?” and showing a chart of the Komen’s 2009-2010 year expenses. She acknowledges views on the “administrative costs”; on how does the vice president salary of Susan’s foundation is more than a lawyer, doctor, or politician? Koman doesn’t stay and immerse on her point saying, “Show Me the Money”(Benfit) but then goes on to explain numeral points. Moving on to talk about “Public Health Education”(Benfit) how she feels that it’s not really needed, and then asking does it even really make a difference? She shifts toward the marketing world on Susan’s charity brand being associated with KFC, coca cola, and other products. In addition to that she states how Susan doesn’t spend enough time on trying to prevent cancer concluding, “Cancer is largely preventable.”(Benfit) She concludes with her claim that she does not believe Susan’s mission is truly for “the cure.”(Benfit) and in her “so not humble opinion”(Benfit) cancer awareness month is a ridiculous goal invited by deceitful organizations such as SGK to profit off of the American