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Importance Of Ethnographic Research

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Ethnographic Research:
Conducting experiments based off of groups What is considered normal? When using ethnography to research, the user is deciding what is “normal” in a group of people, this group is typically an ethnic group. Vicki Deal-Williams wrote
“Ethnography is a qualitative research methodology, as well as the product of such a methodology. When we undertake an ethnographic approach to describing communication within a given community, we are referring to the exploradon or description of who communicates with whom, how, to accomplish what, and under what circumstances” ("What Is Ethnography?”).
When using ethnography there are several things the user might encounter such as confusion and lack of boundaries around the purpose of the research, but ethnography has assisted many in successfully conducting many medical studies as well as natural and realistic data. Ethnographic studies have expanded researcher’s horizons past just cultural studies, they are now studying groups and organizations. Seeing as ethnography studies an entire group it is a very effective research methodology, ethnography can help researchers create effective studies and focus on more than just pieces of a culture, just as Dr. Leslie and his colleagues did in their study over health information technology.
Ethnographic research is conducted in hospitals on occasion, this research can vary from case studies to disease transmission among groups of people. Three intensive care units
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