ipl-logo

Informative Essay On Mcdonald's

475 Words2 Pages

No matter where you are in the world, there is always a familiar landmark that will remind you of home and that is the golden arches of McDonald’s. Have you ever stopped to think who is behind the success of McDonalds? The answer is Richard and Maurice McDonald, two small town brothers with a big dream. The mastermind behind having McDonalds expand to worldwide success is actually a man named Ray Kroc, who is not even related to the McDonald’s.

It all started with two brothers from New Hampshire named Richard and Maurice McDonald. The McDonald brothers had a dream to become millionaires by the time they were fifty; therefore they packed their bags and moved to California in the late 1920’s. Initially they did many odd jobs related to the …show more content…

At the time, drive-ins were booming and they decided to change locations to San Bernardino, CA and open up a drive-in barbeque restaurant. The drive-in was the most successful in San Bernardino but the brothers knew they could do better and shut the successful business down in 1948. Convinced that they could be faster and more efficient if they cut down the menu and focused on a few items instead of 30 different things. They noticed their top sellers were hamburgers so when they reopened their doors the menu was simple: hamburgers, fries, shakes, and fountain drinks. Re-opening their doors later that year it became one of the first restaurants of its kind: fast, efficient, and cheap. The brothers were able to sell their hamburgers for fifteen cents due to their assembly line approach to making their food consequently McDonald’s fast food was born.

The McDonalds brothers revolutionized the food industry with the introduction of the assembly line system. The kitchen was customized with equipment made to help the flow of the cooks at their stations and not cause mishaps or collisions. The success of the McDonalds model led other restaurants like Burger King, Taco Bell, and Wendy’s to utilize the same assembly line approach as they did. McDonalds is now one of the most recognized establishments worldwide with almost every major city across the globe housing a

Show More
Related
697 Words | 3 Pages

He wanted it to be boneless, skinless chicken on a toasted buttered bun with two pickles. From this we can see that it doesn’t require a 5 star meal with fancy named dishes to become famous. Once he started creating these and he opened his first store in the Greenbriar

Read More
1703 Words | 7 Pages

Then fifteen years later when MacLeod came back to interview the Brothers for the third time, he found many of the men to be achieving the same life as the Hallway Hangers. Some men were in and out of jail. Some of the Brothers were still in the Heights while others moved away. Most of the men had children and full time jobs and were making a good

Read More
1446 Words | 6 Pages

Mariano’s, founded by one of the grandsons of an El Chico founder, was founded in 1971, and soon after created the first ever frozen margarita. Before the frozen margarita was invented, the cocktail of choice in America was the martini, and tequila was not a super popular liquor to have on your shelf. Since the 1971 invention, margaritas have far surpassed the martini as the most ordered beverage and having a Tex-Mex restaurant with good drinks has become just as important as having good food. Mariano’s helped define a new age of Tex-Mex and made the cuisine popular and

Read More
2257 Words | 10 Pages

At the time, the restaurant is known as “Buffalo Wild Wings & Weck”. Within the next decade, the two entrepreneurs expanded their restaurant chain to thirty-five restaurants. Through rapid expansion the restaurant chain was exposing itself to potential bankruptcy due to large debts and the inability to operate the restaurant chains effectively. In order to gain

Read More
1536 Words | 7 Pages

After they had gotten the business going smoothly the restaurant in Forest Park burned down. Truett decided to rebuild where people would stand up and order. Nobody liked this idea. So, Truett sold it to Ted Davis who turned it into a Kentucky Fried Chicken.]

Read More
422 Words | 2 Pages

Stephen Fried’s “Appetite for America” says that as the nation’s first popular champion of fine dining, Fred Harvey invented chain restaurants, chain hotels. Fried’s book includes Fred Harveys biography - the tale of a poor immigrant who became the founding father of the American hospitality industry. Fred Harvey left his native England for United States at the age of 17 same like other Europeans did at that time. Upon his arrival in New York City, Mr. Harvey began working in the restaurant business in New York, in Washington street market, he was hired as a dish washer. The Civil War was bad for restaurants, but good for the railroads, and Mr. Harvey made a career change.

Read More
1244 Words | 5 Pages

Ronald McDonald: Clown or Devil? Online and television marketing have taken over America, one commercial at a time. Fast food companies like McDonald’s aiming their ads towards children plays a huge role in the quickly growing obesity epidemic that has overtaken America’s population, especially children. To children, there is nothing not to love about McDonald’s.

Read More
802 Words | 4 Pages

The documentary, Food Inc., takes a deeper look at the food industry and how it has changed over the years. The McDonald brothers played a huge part in changing the food industry forever. The brothers began to run their restaurant in a factory style. Each worker only had one specific job to do. Because the workers were assigned simple tasks, they were all paid a low wage and were easily replaced.

Read More
739 Words | 3 Pages

Appealing to the norms of society has always been a part of people 's lives. Children are taught, at a young age, about the societal importance of education and money. Since this is important in demonstrating a person’s place in society, many people feel the need to express wealth and sophistication to conform to a higher status. Recently however, the diachronics of societal norms has become more casual and has encouraged people to buy items at establishments that are considered to be of lower status. It is this desire for casualness that McDonald 's targets in their ad.

Read More
983 Words | 4 Pages

Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.

Read More
807 Words | 4 Pages

Ray Kroc once said, “I believe in God, family, and McDonald’s. And in the office, that order is reversed.” In 1955, the man who stated this quote opened his first restaurant in Des Plaines, Illinois which is now the largest fast food chain corporation in America known world wide as McDonald’s. In the quote the founder of Mcdonald 's underlined the stereotypical although true values of the American population and I agree with him and believe the act that exemplifies the most American action should bring together entertainment, family and good food while it has to be rooted in American culture and be possible to perform by anyone, anytime and almost anywhere. I believe that the most American thing you can do is to have a meal at the famous fast food restaurant called McDonald’s.

Read More
1260 Words | 6 Pages

The Food Industry The food industry is the worldwide diversified industry which has to do with anything relevant with food from food education to marketing but principally the industry produces and or provides food to essentially all people on the planet. The only people who are excluded from the food industry are self-sustaining farmers and hunter-gatherers. It is one of the largest industries in the world and continues to grow because people need food and the population is increasing every day. In America, the food industry possesses such an important role, yet there are so many problems within the industry which is ruining the society as we know it.

Read More
750 Words | 3 Pages

However, people’s action to sue fast food companies seems hardly sensible, because their foods are not poisoned, spoilt, or molded. Although their foods are far from healthy and their advertising tactics are extremely cunning, fast food restaurants are not the only one to blame for today’s rocketing rates of obesity-related health problems. It is entirely a person’s decision whether or not he or she chooses to eat fast foods. It is largely known that fast foods are junks for the body, yet people still buy them wanting a quick fix for their rumbling stomach. People can always avoid fast foods and make healthier options if they want to, and suing the fast food restaurants will not make them lose any weight or fat they have in their body.

Read More
1601 Words | 7 Pages

McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.

Read More
817 Words | 4 Pages

This is a huge market since the U.S. and the world revolved around convenience. Although McDonald’s is very popular right now you never know if one day it will become a shadow to another company. Next, since there are so many competitors each company is trying to be unique and bring new things to the market. Whether it is McDonald’s McPick 2 or Wendy’s 4 for 4 competitors are trying to out shine each other, making it hard to compete and keep prices down sometimes. With a quick google search I found that there are over 50,000 different fast food chains in the United States alone.

Read More

More about Informative Essay On Mcdonald's

Related Topics

Open Document