Is Kickstarter Worth The Cost?

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Kickstarter is an independent company located in Greenpoint, Brooklyn. Kickstarter began on April 28, 2009 with the primary goal to generate awareness to companies who need funding to endure the trek towards success Kickstarter is one of the most successful crowdfunding websites on the internet. The goal of Kickstarter is to provide an avenue for creative and innovative projects to be funded by people across the world in order to bring the product of interest into reality. Kickstarter uses its website as a commonplace to crowdfund the projects. To be an approved project, the project must be approved by a Kickstarter staff member. However, Kickstarter also doesn’t allow certain types of content, such as knives, real estate, bath and beauty …show more content…

Both sites have a similar model, however they have key differences that makes them unique from Kickstarter. For example, Indiegogo takes 5% in fees from the current amount of money that you have raised not the goal amount, so even if you do not meet your goal it will allow you to take the funds and Indiegogo will take their share of the donated amount (“Fees & Pricing for Campaigners: How much does Indiegogo cost?”, n.d). Not needing to hit the goal amount allows the project to me more flexible with their goal amount, however it allows less credible sources to gain funding and keep it. GoFundMe also takes 0% of all donations however, it does take a 2.9% processing fee per order to sustain itself (“Fees on GoFundMe.”, n.d.). GoFundMe’s crowdfunding platform is super welcoming to individuals and personal causes. Campaigns to fund life events like education, medical treatment, and sports teams are prevalent on the site. The platform itself doesn’t have the independent community that some other crowdfunding sites have, but campaigns are extremely shareable, which can make up for the lack of …show more content…

However, because there’s no existing community on the site, it’s likely that donors will only be your friends, family, and personal network. Depending on how much money you’re looking to raise – and how confident you are in marketing your campaign – GoFundMe is a perfectly adequate option for fundraising your campaign (“Crowdfunding Platforms - Kickstarter vs GoFundMe vs Indiegogo.” n.d.). In 2013 PCMag posted an article titled “Report: Kickstarter Wins Crowdfunding Race Over Indiegogo” the argument that Indiegogo was falling behind is made. This argument was supported with facts as, The Verge recently reported a total 142,301 Indiegogo campaigns — 9.3 percent of which raised 100 percent of their funding goal. Those numbers, the developers said, correspond with their data. It looks to us that Kickstarter has cornered the most lucrative part of the crowdfunding market, leaving competitors like Indiegogo to fight for the scraps in far poorer niches," Lau wrote in a blog entry. "With its openness, Indiegogo was supposed to take advantage of the lucrative long tail of crowdfunding, but that is turning out to be worth a lot less than expected as evidenced by the huge long tail of failed