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JAB Clothings Case Study Essay

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BACKGROUND JAB Clothings is known as one of the most fashionable and affordable clothing brands in Canada. JAB is looking for ways to increase their CSR by becoming environmentally friendly. This will allow JAB to positively impact the environment and also to attract shareholders to the company to help it expand their brand globally. This year, JAB generated profitable revenue and consequently the company decided to set a budget of $100,000 in order to implement a new and improved green initiative in order to cut down on greenhouse gas emissions and environmental pollutions. Currently, there have been several reports of greenhouse gas emissions increasing exponentially. The company’s products have been producing high amounts of waste from leftover materials and chemicals that end up in landfills. As this depicts a lack of respect for the environment, the company is adapting a poor image in the world market. It is necessary to make sure that the company takes the necessary measures to decrease its carbon footprint. As this will not only mistreat the environment, but also harm the company’s reputation in the emporium. INTRODUCTION …show more content…

Three factors such as public image, cost and time to implement are thoroughly analyzed by three VPs of JAB. All the three options will take the $100,000 into consideration by ensuring that the initiatives not only help the company, but also the environment. The first option is recycling, which is analyzed by the VP of Marketing, which focuses on the company’s reputation and profile. The second option is going paperless, which is analyzed by the VP of HR, where the main focus is the efficiency of the employees. The third initiative is installing a green roof, which is analyzed by the VP of Budgeting. This initiative focuses on the long term cost savings of implementing this

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