Barney Kroger started his very first Kroger grocery store in 1833 in Cincinnati, Ohio, with just $372. In the early 1900s, Mr. Kroger added fresh bakeries and meat departments. Realizing he could make a huge profit by manufacturing his own food, he started with cabbage, and carried it home to his mother to make sour kraut for the store. Today, there are over thirty seven Kroger processing plants that produce anything from bread and cookies to sodas, ice cream and peanut butter.
Jamba Juice should focus on expanding its product to attract more customers while staying true to their mission statement. It could offer different products that are low-calorie but taste good, opening up new franchises in warmer states would help boost sales. Jamba Juice offers different smoothie options, boosts, and shots that most of its competitors don’t offer. I recommend adding new flavor to the steel- cut hot oatmeal that was a huge success after being added to menu. Jamba Juice unique menu listing keeps the customers attention and provides sales growth.
While value is their number one concept, they wrote a mission statement that really helps their consumers understand the culture their trying to create. Originally their first mission statement was written on a chalkboard and has come a long way since then. “The mission of Trader Joe’s is to give our customers the best food and beverage values that they can find anywhere to provide them with information required to make informed buying decisions.” Trader Joe’s not only wants to give consumers the best products for the best price but they also want to give them information to help their decision when purchasing. According to Glenn Llopis’s article, “Trader Joe’s embodies the entrepreneurial spirit in everything they do.
Denny's mission states, "Our Mission at Denny's is to establish beneficial business relationships with diverse suppliers who share our commitment to customer service, quality and competitive pricing”. Denny's "about us” section to the general public states "Denny's is America's diner. This is where Americans have come for over 60 years now to sit back, relax, and enjoy delicious, hearty meals 24/7, every day of the year...if you're in the mood for it, chances are we're serving it.” Denny's mission statement is in alignment with its "about us” section, however there are a couple dissimilarities. Denny's mission statement seems to be zoomed in on their business relationships with suppliers.
I will use Facebook, YouTube among other social media social platform as new media marketing tools to share information and to interact with different restaurants around the United states and to promote GFS Three Pepper Salsa. Facebook has high intensity in relationship. Since Gordon Food Services is not in every state around the U.S and Canada, Facebook will help me to interact with different restaurants from different areas about our wonderful services and sharing information on our new product. This will help us to build relationship with restaurants.
Denny’s Denny’s dinner from the beginning of 1953 when it was first established and known as “Danny’s Donuts”. A small town diner folks came to enjoy it’s quaint and familiar atmosphere. Up until 1961 when it became “Denny’s Diner” the rest becoming history. Denny’s began small like most businesses do, later on expanding their franchise to the big leagues, their first international restaurant opened in Acapulco, Mexico. Nowadays, it’s known as “Denny’s” the place where anyone can go get a delicious meal in 1,700 different restaurants worldwide.
Moreover, if Jamba Juice want to became an extremely famous drink company, it should be use social media. It is no doubt that Jamba Juice company will get more profits than other companies. In addition, Jamba Juice company produce to many new products, so consumers want to purchase it. Then, company managers use of social media combine with new products sales to customers. That’s an important.
The first key activity is manufacturing. We plan to outsource the manufacturing of the mugs themselves to save costs, and handle the application of the coating and aesthetic design in our own plant. Secondly, we have to market our product. Our target market ages are ranging from 18-40 overall, so we have decided social media is an effective strategy to reach them at essentially no cost. For our younger target market of university students, we plan to use Twitter and Instagram.
Donut is America's favorite food and all-day stop for coffee and baked goods. It was founded in Canton, Massachusetts, in Greater Boston in 1950. As national company, they kept growing and investing money in food industry and finally they managed to become one of the largest coffee and baked goods chains in the world According to their website, they have more than 11,300 Dunkin’ Donuts restaurants worldwide – that's over 8,500 restaurants in 41 states across the U.S.A. and over 3,200 international restaurants across 36 countries. The first Dunkin Donuts franchise opened in 1955 and within the 10 years they had 100 shops. It was also their milestone that they introduced their iconic Munchkins donut in 1972.
The Human resources department’s mission is to support Art’s Water Company’s ideals, this based on their purpose statement of offering the best quality drinking water possible. The human resources department is well aware that the organization must work together at all times to deliver this clear reality to each one of its customers. Every action taken, by any department in this organization is aimed at delivering healthy drinking water to its community. Above all, it is the mission of the human resources department to support the total operation by meeting its objectives through team work.
According to Cook Pharmica’s Linkedin page, their company’s mission is “to deliver quality products in a timely manner”. This tells me that the company is dedicated to their customers receiving quality medications quickly so that it can help them. Looking at a number of reviews on the Cook Pharmica Glassdoor page, it seems like the workers are satisfied. Not only are many employees staying with Cook Pharmica for a long period of time, but they are also writing great reviews about the place that they work.
Good things happen when more people see your site or brand. Again, participation in social sharing sites is crucial. If you don’t have a Twitter account, a Facebook fan page or a Google+ Page you’re missing out. You’re not building up a network that can help spread (aka share) your content, site and brand.
Perhaps the best way to advertise a product is through the customers. The leading soft drink company Coca-Cola has created a successful campaign by utilizing the UGC content in 2014, so-called “Share a Coke Names” campaign (See Appendix A). The campaign allows the consumers to make order from their official website to customize their name on the bottle and it delivers all over the world, and so the consumers are “distributing” and “promoting” the products with others in that way (Davey 2016). The company has released a statistic which proves that over millions of names on their bottles and 998 million related posts on social media channels for the campaign, and the results shows that the power of UGC turns the consumers of Coca-Cola become the unpaid advertisers who help the company in promoting and distributing their products to generate more money (Hepburn 2015). Moreover, the search visibility of Share a Coke Campaign has increased and the site traffic (SEO) of the campaign is improved when people are naturally interested in what other consumers think about the customizable Coke’s bottle, the consumers often look for the reviews of the product in online environments and the
Second, Jamba Juice could open smaller footprint stores in convenient locations that can make the smoothies faster and still continue the current brand positioning. Third, they could increase their citizenship efforts and fund non-profit organizations that focus on educating the public on the benefits of a healthy & organic lifestyle. Fourth, Jamba Juice could seek to broaden their current product offerings, such as smoothies that utilize new raw ingredients. Fifth, they could seek out new suppliers (such as CPG companies) in an effort to cut materials costs, and also provide more unique products. Sixth, Jamba Juice could partner with a gym, or other type of fitness center in an effort to reach a more nutritionally-minded, athletic market segment.
Remember, no one actually likes to be sold to. Too many brands still use social media as a billboard but there’s a time and place for promoting your products or services. To create a positive impact, a planned approach which balances creativity and consistency will enable you to promote your products without being too ‘salesy’. Post contests, social proof, behind the scenes content, user generated images and news.
