Julie's Positioning Strategy

The internet has provided an unprecedented method for reaching out to the masses at a low cost. It has also brought a massive wave of competition from companies large and small, allowing a firm in Indian Wells, California to compete with one in Sacramento or Canada. Building up a brand and establishing a unique presence with your customers is now necessity. And it isn’t just the hope of greater sales that makes branding important. Search engines are starting to give more weight to brands over key search terms. This makes branding essential to your search engine optimization strategy. Brands versus Products

There are times where the brand is the product. The product may be the only thing you make and have the same name as the company. “Julie’s

Branding has changed in some ways but not others. You still need the same branded and eye catching images on your product’s packaging, but you need the same branding for your app’s icon. You may put advertisements on the shopping cart or floor near the product, but branding now includes sharing Tweets and social media links to images of happy people using your product. Instead of multi-level marketing, though that still exists, you get social media sharing via link sharing and

When someone is searching for pasta recipes, it is the recipes that best suit their search query that comes up. You can still rank well in these search results if you create great recipes with attractive images and good SEO for specific types of recipes. To help sell your own product, you have to then reference your product name in the content (though not so much it turns off visitors). You can improve the branding of the content without affecting the search engine optimization of the key terms by having pictures of people making the item with items bearing your brand prominently