The video games industry is very broadly defined and can be distinguished on the basis of the type of games (e.g. casual games, core games), their associated devices (e.g. mobile devices, consoles) and distribution channels (e.g. online, retail). This thesis narrows down its focus to casual games on mobile devices distributed online via the web browser. After reviewing literature of casual and mobile games, analyzing the current technological changes and examining different technology adoption strategies this thesis aims to answer the following major research question: What strategies can help KaiserGames to maintain an innovative edge in the industry in the current times of technological change? The minor research questions are: 1. What