Ketchup Ad Campaign

802 Words4 Pages

1. Doritos ‘Jack’s New Angle’ https://www.youtube.com/watch?v=GYPYfEVU62U
I think this ad is great because:-
• It is funny and ironic, with a humorous storyline that keeps the viewers engaged throughout.
• It connects with the audience emotionally by portraying the struggles of a man trying to get an angle right for his video, which is a relatable situation for many people.
• It is visually stunning, with bold colors and graphics that draw grab the attention of viewers.
• It invites viewers to participate in a social media challenge (Specially Tiktok), encouraging them to engage with the brand beyond just watching the ad.
• It uses a catchy slogan, making it easy for customers to remember and associate with the brand.
Totally, Doritos …show more content…

Heinz: Ketchup Ad Campaign
I think this ad is great because :-
• The way Heinz advertises their product as a unique and all-natural ketchup made from the tomatoes they cultivate. This strategy was implemented to attract clients looking for high-grade items and to convince existing customers that the products are of the highest quality.
• The color red, which is a bold and eye-catching hue that draws attention to the advertisement.
• The color red is connected with being hunger-inducing and attractive, which increases interest in the product.
• Employing tomato pieces to construct the ketchup container appeals to buyers because it tells the story of what goes into the product and why Heinz is a better and healthier choice than other ketchup brands.
• The call to action in this ad is that the tagline "no one grows Ketchup like Heinz" entices people to buy their product since no other brand grows natural items as well as they do.

3. Coca-Cola "Share a …show more content…

• The campaign personalized Coke bottles by printing the most popular names in the market countries, encouraging people to buy a Coke with their name on it or to gift one to someone they know.
• The "Share a Coke" campaign encouraged consumers to create and share their own photos with the personalized Coke bottles, which helped the campaign go viral and created a lot of buzz on social media.
• By personalizing the bottles, the campaign tapped into the emotions of consumers and created a sense of familiarity and connectivity that was really relatable.
• The campaign offered different sizes, flavors, and designs, which allowed consumers to choose their favorite combinations and further personalized their experience.
Generally, the "Share a Coke" campaign was a great example of how a brand could leverage personalization and social media to create an engaging and memorable marketing campaign.

4. Nike: Just Do It Ad Campaign
I think this ad is great because :-
• The "Just Do It" campaign is considered one of the most successful advertising campaigns in history, and it has helped establish Nike as one of the leading sports brands in the