How do you sell a product? This question has many different answers, yet a common conclusion many companies and marketing agencies choose to follow is to create advertisements. Advertisements can be found all over from magazines to social media, all the way to billboards on the side of the road. Although, when selling a product as uninteresting as ketchup, it is essential to make the ad somewhat interesting to the consumers viewing it.
These warm colors in particular help to activate your taste buds, appetite, and desire. One of the primary goals of this ad is to create an urgent desire to consume the burger. Due to the universal language of color, this ad is effective on multiple demographics regardless of age, race, or even culture. Regardless of the individual, anybody can fall victim to an effective ad campaign such as the one displayed by Carls
ads have become a lot more daring over the years. This highlights a key historical context that as time goes on, people get used to things and boundaries can be pushed. This stems from a pathos response that allows the viewer of these commericals to become more open to it and less surprised with each viewing. This allows Carl’s Jr. to keep the viewer hooked until next time and the boldness of it all allows the viewer to always be able to remember it. That is what allows Carl’s Jr. to survive today among such sharp competition from McDonalds and Burger King.
They have many other ads that target almost every audience effectively. They all link together to make their ad campaign for a certain product. But these specific ads are made so that if you only see one ad of eight, you still want to buy the products. These are the only ad I`ve seen from the products, and I want to buy them. I`m a thirteen-year-old kid who sits in class for 6 hours a day who needs something to eat/drink and could use a solo/mount
This is an example of Aristotle's appeal to logos, which is making the consumer think that there are only two options brings a better chance of Geico being the number one choice. Though this ad only shows
Finally, the biggest rhetorical appeal used would be pathos. There is lots of emotion in this advertisement. Not sad or pitiful, but determined and understanding. There are lots of clips and statements throughout this advertisement made in hopes that they will gain the audience's attention and make them feel trustworthy and want to be a part of the brand.
It convinces the viewers that the product is hand grown by American farmers and consuming this locally grown product shows your patriotism to your country. Lastly, the ad appeals to pathos. The image of a little girl smiling while holding an American flag convinces the viewer of two important emotion or feeling: happiness and love. You can see in the little girls face that she is happy and proud. Also, by holding the American flag shows the love she has for her country just like the farmers who hand grown this locally grown
Still being humorous, the commercial also uses ordinary looking people as a way to persuade the audience to buy their product. It tries to show the audience that it is a practical product by having the actors wearing regular clothes participate in events that many do from day to day such as: working, spending time with family, even stretching out to patients in a hospital. It uses ethos by implying that people like the audience are all going to be buying the cheese. With comical commercials like this they are able to involve the audience in advertising. One of the most powerful sources of advertisement is social media when people go onto a social media website like Facebook the most common genre of videos being shared and posted are comedy.
In conclusion America or just people in general are attracted to big and bold things. Americans or others just have a tendency to look and also be attracted to bigger and better things. Ads are always trying their best to be eye catching so they aren’t forgettable. This ad is just a normal everyday ad, but to some people it could be fascinating. Overall kids’ will always be amazed by these commercials and when you were a kid you probably were
These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:
Most notably is the appeal of pathos. If you’re driving by and see this advertisement for the first time on the billboard you most likely at least have a small chuckle. Once you begin to laugh at this you actually find it amusing and your brain will automatically begin to think of good things from eating at Chick Fil A. This ad also successfully uses the appeal of ethos.
In this satire created by the writers of?The Onion, we see an?advertisement?take place within this work?to?try and?market the product,?MagnaSoles. In this publication,?the writers?emphasize?the false truths within an advertisement and expand?on how companies market their products to the public with false logistics and insight;?this fa?ade?that is present in?business advertisement is shown through the use of diction, overstatements,?and the tone throughout the entirety of the publication.?? Throughout this article, the use of diction is prominent as the?initial goal is to?market this item to the customer and have them believe it is worth the money?they are spending and that??initially, it actually works. This ad's use of diction includes scientific sounding words in order to sound as the item is a new phase of technology and is an impressive feat,
The end of the ad validates this by showing many different coffee beverages with simple white font. This plain text of the ad illustrates how people associated with McDonald 's are not concerned about the fanciness of a line of text. Rather they prefer plain text/images that represent a nonchalant attitude towards status
Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like
Dunkin’ Donuts ad There is nothing more american than waking up and enjoying a cup of coffee in the comfort of your own kitchen. 83% of American adults drink coffee everyday and Dunkin’ Donuts has long been a contender for brewing good coffee. Dunkin’ Donuts has been associated with a good breakfast and cup of coffee since 1950, so it is no surprise that they entered the market in selling coffee that can be brewed at home. The food advertisement of Dunkin’ Donuts uses ethos/pathos/logos to appeal to/target adult coffee drinkers that care about the environment. Dunkin’ Donuts uses ethos to target adult coffee drinkers with the appearance of Erik Weihenmayer, a blind man who achieved the incredible feat of climbing Mount Everest.
