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Kraft Foods Case Study

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After analyzing all the pros and cons of the alternatives listed in the table above and the criteria they fall in. The best decision for Kraft foods Canada is to Innovative a promotional website that offers, coupons, healthy recipes, and nutritional guidelines that can be retrieved on the go or at the supermarket. This decision is the best resolution for Kraft Foods Canada because it is cost effective and will allow Kraft Foods Canada to reach its target market millennial moms. Millennial moms search for low prices, convenience, nutrition, health, and taste to be within reach. They are also versed in technology, social media and enjoy accessibility. Most importantly, this decision will not affect Kraft’s core customer group Baby Boomers and
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Contents Terms of Reference 2 Procedure 2 Findings 3 Current Structure 3 New Structure 4 Employee Relationships 4 Instructing Staff 5 Contingency Variables 5 Conclusion 6 Recommendations 6 References 7 Appendix A 8 Terms of Reference I am a HNC business student. I am writing this report as part of my course. This assessment covers outcome 4 of the Managing People and Organizations' class.

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