Little Caesar’s Pizza is a brand that has multiple competitors that have big portions of the market share. In order for Little Caesar’s to gain prospective consumers, reach current customers, and generate more fans to their brand, the company is interested in promoting their $5.00 large pizza deal. In order to build the media plan from the promotion, a paid, owned, and earned media will be used in order to spread and build awareness of Little Caesar’s $5.00 large pizza deal.
First, the paid medium that will be used is television. This medium was chosen because it targets all ages and different groups of people. Those who purchase pizza are more so likely to be getting together to watch a television show or a movie while they enjoy dinner as
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Having Little Caesar’s online on social media would allow for the brand to be tagged, hashtagged, or shared by their fans. This allows for customers to be able to leave their comments to Little Caesar’s as well as talk about their purchases from the brand. People’s experiences with the brand can help or hurt the brand, so that is always something to keep in mind. Using social media can be effective in many ways, even when negative WOM is involved because it allows for immediate contact with customers.
Each of these media sources would work together to build awareness of Little Caesar’s $5.00 large pizza deal. First, the television medium is hitting a wide audience by getting the promotion information out there for consumers to hear and learn about. With the addition to the sponsorships of tournaments or sports teams, these groups may have seen the deal advertised on television as well as noticing the brand is a part of these events puts the brand in the consumer’s daily lives. As the consumers begin to try and hopefully adopt the paid the social media, earned media, will be used to further the relationships of new and current consumers as well we potential