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Logical Fallacies Used In Advertising

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The logical fallacy of appeal to fear can be demonstrated in commercials shown online and on television in order to obtain viewers and increase advertisement and sales. In 2010, the internet provider AT&T began a campaign called It Can Wait, meaning the text or post can wait (The It Can Wait® Campaign). Commercials have been shown on television where the driver of a car glances at their phone and then suddenly get into a devastating car accident. This campaign and these commercials are sharing the message of keeping one’s eyes on the road, instead of their phone and how “no post is worth a life.” The logical fallacy of AT&T’s commercial is appeal to fear. This is because the commercial is emphasizing how when a driver looks at their phone,
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