Ly Uni Executive Summary

1. EXECUTIVE SUMMARY

In the current economic client mergers and acquisitions have been suitable implementation strategies to bring together organisations with unique and different competitive advantages to create synergy and form new organisations levering the skills and resources of both organisations to create value for customers and shareholders.

2. INTRODUCTION

Within this report, we seek to demonstrate how the newly formed Lyn Uni is in the optimum position to extend the new brand by launching the affordable adventure holiday to the Americas including the activities consistent with the organisation's vision of delivering experiences. The project aims to deliver a proposed route complete with the financial feasibility assessment. The

As part of the wider programme, the organisation should reduce the high street stores available as they involve overheads like rents, staffing and print costs for brochures. A feasible plan would be to close the lowest revenue producing stores or where there is more than one branch in a given area close these branches to save and minimise. The capabilities of digital marketing utilised by the travel agent with these skills could be distributed throughout the group to capture the market share from the closed stores

Also, some local tours and adventures are included in the costs like a Panama Canal tour, a visit to hot springs, pedal and speed boat tour, snorkelling, scuba diving, among other activities (please refer to appendix 9 – travel costs). On another hand, Soho Consultancy suggests a selling price of £2,650 per person, delivering an approximate profit of 44%. (selling price - costs; this does not include overheads, fixed costs or labour expenses).

Risks – there are unplanned events that cannot be accounted for on this risk analysis, therefore, Soho consultancy identified the following:

Foreign exchange risks – Central America countries’ currencies are strongly linked with dollar, which since the last presidential election in November 2016, is a volatile currency. On another hand, Lynn Uni being based in the UK is assisting its currency weakening on a regular basis since Brexit. This means the UK buyers are buying products/services from different countries more expensive than they were buying before Brexit