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Macy's Business Analysis

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When reading the article, I was surprised that Macy’s performed so well. I thought Macy’s was having a difficult time competing against other companies such as Nordstrom and Amazon. I learned that if the consumer has surplus money than brick-and-mortar can perform well. This help Macy’s to generate more revenue and their stock prices went up. If I was Macy’s CEO, I would analyze the data from that time period and see what were the most purchased items. In the article, it mentions that the company planned to add new categories on their website. It is important that Macy’s add new categories that would create new interest for the consumer and that is unique. I would focus on creating categories of clothing that are unique and couldn’t be purchased

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