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Swot Analysis Of Macy's

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Raise Awareness • Macys created their YouTube channel in 2006 • They created the channel for video promotion, during that time because that was when emerging platforms and online video marketing started to grow. • High percentages of audience are known to interact with videos, browse through the ads, and click the video control buttons and more. Target Public People tune into YouTube for entertainment purposes so Macys uses it’s channel as a way to reach the public by uploading entertaining videos, which using their own brand in the process. Encourage Engagement Macy’s created a national A Capella challenge that created away for people to engage into the YouTube channel. The challenge was open to elementary, middle and high schools, as

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