Macy's Competitors

A red star and a big red sign reading “Macy’s”. You have probably seen this sign at a mall or on TV for Thanksgiving before. Either way, Macy’s is a well-known store that sells clothing, shoes, bed and bath décor, jewelry, and handbags. They are one of the biggest department stores as well as a successfully known website. But what is behind Macy’s? What is behind the scenes? Who are they trying to market to? Who is their biggest competitor? Macy’s can answer all of that. Through Macy’s we can learn about its history, its core business and industry, how products solve customers’ (and business partners) needs, mission statement, biggest competitor, and an example of the 4 P’s. First, Macy’s has been around for quite some time.

If we look at clothing we are sure to find many different types of customers, including males, females, children, and adults. Macy’s clothing can solve a customer’s problem without them even knowing it. This can benefit the customer whether they are looking for something to fit a dress code for a party or buying something to make them look professional. We all want to look our best for an interview or for work and that is one of many problems Macy’s can solve through their clothing. They also help solve their working partners in Rwanda and Haiti. Both countries have been in partnership with Macy’s by selling their handcrafted bowls, baskets, and décor. This is called the trade not aid program.” the export and sale of Rwanda Path to Peace and Heart of Haiti items puts real, sustainable income directly into the hands of the artisans. This income has visibly changed the lives of the artisans in remarkable ways by providing food, shelter, medical care, education and other necessities, while also imparting a great sense of pride and self-esteem.” (Trade Not Aid: Chairman of Macy's, Inc. Talks Partnerships, Social Impact, 2012) Both countries have been through a lot, but with the help of Macy’s they are rebuilding and getting well deserved money to better themselves in their

These 4 P’s are the main ideas for a marketer to know where and when to market a store and their products. Macy’s can demonstrate this through their clothing as the product. For their price, it would be about competing with their competitors making their clothing available. For the place, it would be about setting up Macy’s that can be accessible to customers like malls where customers come to shop at different stores. The promotion is where customers can learn about the product which could be the Macy’s catalog or TV ads that play on different stations depending on who they are targeting. Each one of these draws a customer in and makes for a successful