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Marketing Comparison Paper

755 Words4 Pages

Marketing surrounds the daily lives of the average person far more then what they would initially expect. Businesses across essentially every spectrum incorporate marketing into their business strategy to attract new customers and satisfy the needs and wants of their client base. Although many businesses use marketing as a tool, there are a plethora of careers that focus on the many aspects of marketing. An important aspect of this paper is to distinguish the difference between marketing as a tool, and as a specific career. Marketing encompasses everything from sales, management, finance, and creative design (Feczko, 1998). Seeing as there are so many aspects of marketing, this cerates a large demand for jobs in the marketing field. A particular …show more content…

There are many ways a business can enhance their customer loyalty and satisfaction through eCommerce. Three specific ways this can be achieved is through consistency, building trust, and adding value to the customer (Bedard, 2014). Consistency, for instance in pricing and quality of product, really help to build the trust of the customer. As a customer of Amazon, one expects competitive prices, a large selection of items, and a user-friendly checkout service. In turn, the customer will see value in both the product they purchase as well as their experience as a whole. Building a strong and reliable eCommerce experience is crucial to stay afloat in todays technology focused world. So, whose job is it to ensure that all of these needs are met, and the customer experiences, as well as profitability are maximized? The eCommerce marketing director holds many of these responsibilities and oversees a team to ensure the electronic face of a company is top …show more content…

The median salary is $87,000 annually while the top ten percent highest paid make upwards of $107,000 annually. With an annual salary potentially making six figures, this job attracts many people, but in the marketing field in general there are a plethora of jobs available and the field is just growing year by year. To obtain such a high paying and demanding job, one must work their way up to the position of eCommerce marketing manager. Many people get their start as an eCommerce marketing analyst, or a web designer. After year of experience finding a job as the manager requires either moving up in the company one starts in, or turning towards internet sites to find a possible opening. Once one established himself or herself as a capable manager, there are always opportunities to move up to positions such as marketing director for the entire company, or even the Chief Information Officer (stateuniveristy.com,

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According to America’s Career InfoNet, purchasing managers “plan, direct or coordinate the activities of buyers, purchasing officers, and related workers involved in purchasing materials, products, and services.” (Occupation Profile: Purchasing Manager) In addition to investigating import costs and economic statements to decide on rational prices for buyers, procurement and supply managers must be able to judge and adjust to the ever changing economic conditions; furthermore, the supervisors have to remember to keep safety as one of their most important considerations. Taking care of customer concerns, fixing issues, and deciding on contracts and prices with others within and outside of the organization are also key roles of a purchasing manager.

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Marketing is “an organisational function and a set pf processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders” (Reid and Bojanic, 2009, p. 9). In the pursuit of maintaining and increasing their enrolment numbers, many higher education universities and business schools realise and underline the necessity of marketing for student enrolment (Ivy, 2008, pp. 288-289). Perceiving students as consumers, marketers investigate and determine factors affecting student’s choice for an educational institution and develop marketing models and theories applicable to higher education to promote particular universities and business schools (Cubillo, Sanchez and Cervino, 2006, pp.

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Best Buy is a global retail store chain headquartered in Richard, Minnesota. With over 1,400 stores nationwide in the United States, and stores in Canada and Mexico, Best Buy considers themselves to be the world's largest consumer electronic retailer (BestBuy.com 2015). Products sold by this retailer include computers, telephones, televisions, appliances, cameras, video games, and a variety of other electronic products and accessories. Additionally, other offerings such as home theater installation and computer tech support/repair services also contribute to the current success of the corporation.

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Versatile Professional with a firm grip on Marketing Strategies as well as creative team leadership to continuously achieve the desired outcome. Leverage ability to generate profit through highly reactive Paid Media campaigns across both the Social and Digital space. Apply in-depth industry knowledge of both demand and supply. Demonstrate expertise in conceptualising and coordinating Digital Marketing campaigns that effectively support and build brand images. Possess a strong ability to communicate a clear vision to all Stakeholders and refine the Customer experience to boost loyalty and revenue on a global scale.

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These few selected would need to have a business management degree and also have real-time experience, with good references. Positions that are up for grabs are Director

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Management training opportunities should be taken because it helps differentiate and looks good on a resume. Another way to separate yourself to be more successful is certification, accreditation and other professional marketing

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They are responsible for retail store tracking, bringing in new inventory based on consumer demand, creating sound financial plans that reduce company spending, and increase overall profit (Bordelon). Since the main goal of a Merchandise Planner is customer satisfaction their job can be best described as “being a liaison between the customer and the marketing and buying department, ensuring what the customer wants is available” (Bordelon). They review forecasts, use past performance to make projections, make recommendations for promotional markdowns, and manage inventory to maximize profitability. Additionally, merchandise planners research market trends to increase create more attractive

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Further General Managers, Department Managers, Supervisors and associates

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In terms of controlling, the management of Marks and Spencer has frequent reporting of expenditures with costs to provide a form of feedback. The reactions of managers to such type of data rely on the expectations or the formal budget or planned targets. The management believes in collecting and assigning cost data that is being shifted away from control. There is a recognition related to the repetitive exercise of planning and re-planning for creating a full time job for accountants. The assessment and evaluation of cost data in the aspects of launching new product by Marks and Spencer is about gaining insights and learning ways for achieving the goals of organisation in most effective manner.

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Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.

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Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.

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