Marketing Comparison Paper

Marketing surrounds the daily lives of the average person far more then what they would initially expect. Businesses across essentially every spectrum incorporate marketing into their business strategy to attract new customers and satisfy the needs and wants of their client base. Although many businesses use marketing as a tool, there are a plethora of careers that focus on the many aspects of marketing. An important aspect of this paper is to distinguish the difference between marketing as a tool, and as a specific career. Marketing encompasses everything from sales, management, finance, and creative design (Feczko, 1998). Seeing as there are so many aspects of marketing, this cerates a large demand for jobs in the marketing field. A particular

There are many ways a business can enhance their customer loyalty and satisfaction through eCommerce. Three specific ways this can be achieved is through consistency, building trust, and adding value to the customer (Bedard, 2014). Consistency, for instance in pricing and quality of product, really help to build the trust of the customer. As a customer of Amazon, one expects competitive prices, a large selection of items, and a user-friendly checkout service. In turn, the customer will see value in both the product they purchase as well as their experience as a whole. Building a strong and reliable eCommerce experience is crucial to stay afloat in todays technology focused world. So, whose job is it to ensure that all of these needs are met, and the customer experiences, as well as profitability are maximized? The eCommerce marketing director holds many of these responsibilities and oversees a team to ensure the electronic face of a company is top

The median salary is $87,000 annually while the top ten percent highest paid make upwards of $107,000 annually. With an annual salary potentially making six figures, this job attracts many people, but in the marketing field in general there are a plethora of jobs available and the field is just growing year by year. To obtain such a high paying and demanding job, one must work their way up to the position of eCommerce marketing manager. Many people get their start as an eCommerce marketing analyst, or a web designer. After year of experience finding a job as the manager requires either moving up in the company one starts in, or turning towards internet sites to find a possible opening. Once one established himself or herself as a capable manager, there are always opportunities to move up to positions such as marketing director for the entire company, or even the Chief Information Officer (stateuniveristy.com,